Mental states selling c. Trust-Based relationship selling d. Canned selling e. None of the above. ANS: C PTS: 1 DIF: Easy REF: p. 4 OBJ: 1 3. Susan’s customers are always concerned about what they’re receiving in exchange for what they’re paying. In other words‚ they are concerned about _______________. a. Marketing b. Personal selling c. Customer value d. Marketing Communications e. Advertising ANS: C PTS: 1 DIF: Medium REF: p. 4 OBJ: 2 4. The series of conversations between buyers and Sellers
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In the article “Generation Sell” Professor William Deresiewicz says that today’s generation‚ the hipsters are so involved with social media that we don’t think about anything else besides what’s happening in the internet. We are so connected to it that we can’t step away from it and we want to know the new trends that are popular and that everybody is using. We are so focused on how we appear to others that we will do anything to fit in and look pleasing to them. We have turned from being hippies
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“Sex Sells!” is a concept advertising executives have known and used for years. However‚ this perception has also crept into other areas of our lives‚ particularly our online lives. If people want to garner attention for themselves online-steamy‚ sexy content is the tried and true method. If one wants their online gossip to be noticed by multiple viewers‚ include some sexual content for maximum views. Perhaps‚ a quick way to shame someone online is taking a piece of confidential information about
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Unethical Research RES/351 Due November 12‚ 2012 My goal was to search for an article that regards unethical research in a field of business. The article I found is titled The Publication of Ethically Uncertain Research: Attitudes and Practices of Journal Editors. Before I read this article‚ I had not any idea about the restrictions of research in the media. From what I have learned through the article‚ there are many restrictions in doing so. For instance‚ the Declaration of Helsinki
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The Perfect Storm of Leaders’ Unethical Behavior: A Conceptual Framework Diane J. Chandler Regent University School of Divinity‚ United States Unethical behavior of leaders has consequences for leaders themselves‚ followers‚ and their respective organizations. After defining relevant terms including ethics‚ morality‚ and ethical and unethical leadership‚ a conceptual framework for the unethical behavior of leaders is proposed‚ which includes the three “perfect storm” dimensions of leaders‚ followers
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Assignment 2: Unethical Advertising Dupree Clark B6003: Ethics in Business Argosy University Professor Marla Brady February 11‚ 2013 To: Harris CC: Human Resource Department Subject: Advertisement Campaign Promoting Bait and switch is a dishonest marketing tactic in which a marketer advertises a very attractive price/rate/term that is really a teaser rate meant to attract customers. One good example of bait and switch is in the mortgage market. In a mortgage bait and switch an agent
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business ethics in the workplace. I have carefully analysed the range of moral issues and values that arose in the various business contexts. However‚ the three videos are used in my assignment were: - 1) MR ETHICAL VS MR UNETHICAL 2) Business Ethics: Resolving an Unethical Situation 3) BUSINESS ETHICS Note: - All the above mentioned topics are all you tube videos which I carefully studied‚ evaluated and gave my own perception of what I felt like was the most ethical and most moral thing to
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Unethical Behavior By: Ashly Pappas CJA/473 It’s sad to say that employees in almost every business will encounter unethical behavior. When employees see other employees doing something wrong because of the company’s standards‚ so this makes employees question what is right and wrong. When employees find that other employees are doing something that is wrong‚ that employee needs to consider how they feel about this and who to inform. When employees discover unethical behavior this can lead
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They are only out for their own agenda and do not care about the unethical practices they are doing to make a profit. General Nutrition Center has a reputation for misleading the general public. In 2004‚ Abbey Spanier Rodd Abrams‚ LLP files a class action lawsuit on behalf of consumers against General Nutrition Center for
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Enron’s collapse was the result of unethical practices; alas‚ such practices had a long‚ ignominious presence. The Enron story begins with CEO Kenneth Lay‚ who in 1986 combined his Houston Natural Gas company with several other entities. Until 1996‚ Enron primarily sold natural gas. Yet‚ in a sign of trouble to come‚ in 1987 Lay overlooked evidence of financial misdeeds in the company’s Valhalla‚ NY unit as executives Louis Bourget and Thomas Mastroeni greatly inflated profits while embezzling
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