Chapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue. However‚ extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected. For example‚ the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand. Any product extensions that conflict‚ deteriorate or dilute the brand
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Defining Services Services are about the economic activities offered by one party to another. On the other hand is about exchange for the customer money‚ time‚ and effort‚ service customers expect to obtain value from access to goods‚ labor‚ facilities‚ environments‚ professional skills‚ networks‚ and systems; but they do not normally take ownership of any of the physical elements involved. And then services also involve a from of rental‚ offering benefits without transfer of ownership such as
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Agricultural marketing This refers to the marketing of agricultural products e.g. Coffee‚ maize‚ tea. Etc. it is regarded as unique due to the characteristics of demand and supply of agricultural products. The production of agricultural products in countries such as Kenya‚ is characterized by A large number of small farmers. A lack of full control over quality and quantity of the output. Inability of individual farmers to engage in demand creation activities for their own produce. Seasonality of
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Name Category WW_DBA_MGMT_203_LO_01 Explain the qualifications‚ attributes‚ ethics‚ certifications‚ and responsibilities of aviation professionals and examine the financial and educational requirements of those aviation careers.(BSTM PO-1‚ 3) Management 203 Outcomes Question 2 1 out of 1 points According to the Pilot’s Code of Ethics‚ which of the following is a pilot’s first and greatest responsibility? Selected Answer: your passengers; their safety‚ comfort‚ and well-being
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Ethics‚ itself‚ is not morals as many may think. It is the study of moral principles. Then to what extent does ethical judgements limit arts and natural sciences? I believe ethical judgement should limit arts and natural sciences when it has negative impacts on something or someone else. To what extent does ethics limit arts? An artist named Marco Evaristti created an art piece called Helena & El Pescador in a museum for his exposition. Evaristti put several goldfishes in blenders‚ which were then plugged
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fields of studies which are Arts stream and Science stream and reflects on similarities and distinguishing features of respective fields of studies. Both of these fields of studies have wide scope of learning through various branches. Arts offers literary arts‚ more often called literature – including poetry‚ novels and short stories among others and performing arts which includes music‚ dance‚ magic‚ theatre‚ films‚ painting etc. at the same time branches of science are commonly divided into
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areas of expertise‚ art and science disciplines ought to work hand in hand in order to have positive impacts to the public. There is need for the scientists and artists to join forces in carrying out collaborative projects that entail art and science with the purpose of disseminating the outcomes to the public. This paper reviews the article by Ken Arnold “A very public affair: art meets science”‚ in which the author is trying to portrays the importance of incorporating art and science as well as the
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Questions You are required to choose a (B2B‚ B2C‚ C2B or C2C) business and based on the history of the business in the last ten years answer the following four questions Q.No.1 Applying at least five analytical tools in strategic management formulate a suitable E-business strategy for the company. Your proposed strategy should be based on your analysis‚ and supported by evaluation of your proposed approach‚ indicating its suitability for the organisation‚ and also its relation to the
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The art of Japanese management talks about the differences of the Eastern and Western management‚ and clarifies this differences by citing transnational companies and the ways they did or do solve social and cultural problems that the main management has nowadays. The book starts by sitting on the history of great western organizations like government‚ military and the church. Its divided in 8 chapters‚ but its mainly divided in 3 subjects: The 7 S framework‚ the japanese reflection and The
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Is the study of politics best considered a science or an art? Since its conception as a formal academic discipline‚ Politics has existed on the fault line between two great fields of enquiry‚ the sciences and the arts. During the mid 20th century‚ with the rise of the behavioural movement‚ a general trend towards the “scientification” of the study of politics could be observed. The origins of this movement can be traced back to the logical positivism of the Vienna Circle and the writings of Auguste
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