Determining Product Cost Managerial accountants must decide what types of managerial accounting information to provide to managers‚ how to measure such information‚ and when and to whom to communicate the information. For example‚ when making most strategic and operating decisions‚ managers typically rely on managerial accounting information that is prepared in whatever manner the managerial accountant believes provides the best analysis for the decision at hand. However‚ there is one major exception
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Substitutes The power of substitutes is moderate and it actually depends on the impact of substitute products. Smart phones do wide variety of functions so any product that specialize In one of those individual functions can also be termed as a substitute. Buyer power Buyers bargaining power is high because of the following reasons: * More choice of products and very limited differentiation of those products * Elastic demand- demand is highly sensitive to economy * Less asymmetric information-buyers
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REI Product Offerings Fundamental of Marketing and Sales Women’s Fleece Jacket For this exercise‚ I chose a women’s Fleece jacket offered by both REI and its competitor‚ Patagonia. It is curious that in their catalogue‚ REI offers products‚ (clothing) designed and manufactured under the brand name of Patagonia. This can be viewed as industry confidence in REI’s ability to compete‚ or a respect for the quality of product produced by Patagonia. Similarly‚ in both stores‚ the Patagonia clothing
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cream” . • Since 1993‚ Indian women have relied on Dove for beautiful skin. Logo • It’s a perfect representation of softness‚ gentleness and sophistication • The image of dove or peace pigeon symbolizes the purity and softness of a dove in its products. • Soft looking font shows the fairness and softness of the brand‚ • Gold colour of the dove imagery honour the original purpose of its production Variation Gamut CREAM BATHING BAR GENTLE EXFOLIATING BATHING BAR FRESH MOISTURE BATHING
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Levels of a Product Consumers often think that a product is simply the physical item that he or she buys. In order to actively explore the nature of a product further‚ let’s consider it as three different products - the CORE product‚ the ACTUAL product‚ and finally the AUGMENTED product. This concept is known as the Three Levels of a Product. The CORE product is NOT the tangible physical product. You can’t touch it. That’s because the core product is the BENEFIT of the product that makes it
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The product life cycle concept is the explanation of the product from its birth to death as a product exists in different stages and in different competitive environments. William j.stanton Like humans every product have certain length of life during which it passes through various stages ‚ which can conceptually be represented as product ageing process. Similar to human life a product`s life can also divided into four parts. Introductory stage Growth stage Maturity stage Decline stage
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1. INTRODUCTION In the 21st century design has become an individual language‚ which allows to make a choice in the world of unlimited opportunities as a universal device. People are trying to learn this language for a better interaction with products because design is everywhere. Modern society is always challenged by the choice of everyday objects. People are obsessed with innovations and trends. They demand more and more from designers. Human desire wants to avoid life monotony therefore designers
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PRODUCT PLACEMENT EFFECTIVENESS Product placement is one of the marketing strategies used by the company to promote their products by not spending too much cost. This strategy seems to be more effective as it can attract the consumers’ attention unknowingly while they are enjoying their movies time‚ for example‚ rather than promoting the products commercially. Besides‚ it also can reach consumers in every level of age and provide positive and strong emotional feeling towards the advertised brand
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Fundamental Factors Affecting Quality The nine fundamental factors (9 M’s)‚ which are affecting the quality of products and services‚ are: markets‚ money‚ management‚ men‚ motivation‚ materials‚ machines and mechanization. Modern information methods and mounting product requirements. 1. Market: Because of technology advancement‚ we could see many new products to satisfy customer wants. At the same time‚ the customer wants are also changing dynamically. So‚ it is the role of companies to identify
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Unsuccessful product launches: Product and brand failures occur on an ongoing basis to varying degrees within most product-based organizations. This is the negative aspect of the development and marketing process. In most cases‚ this “failure rate” syndrome ends up being a numbers game. There must be some ratio of successful products to each one that ends up being a failure. When this does not happen‚ the organization is likely to fail‚ or at least experience financial difficulties that prohibit
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