LMTSOM 12 Personal selling Managing Sales Force PRATEEK PARBHAKAR 501204032 Contents Personal selling 3 The personal selling process consists of the following steps 3 Sales Management: 5 The Sales Funnel (or Sales Pipeline) 5 Sales tips 7 Sales promotion 8 Sales Promotion Strategies 8 Advantages 9 Disadvantages 9 Managing Sales Force 10 Designing of the Sales Force 11 BIBLOGRAPHY 12 Personal selling - Personal presentation by the firm’s sales force for the
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rationale behind choosing Coke Zero Coca cola We recognise that Coca Cola is the market leader of the soft drink industry‚ currently holding a 26.7% share of the market [Snapdata International Ltd (2006) UK Soft Drinks 2006] The company has a reputable brand image‚ which has been upheld continuously through various marketing strategies‚ mainly a straight extension approach of continuous reinforcement of the same message to create global brand awareness [Hollesen‚ S. (2001)] Coke Zero 2006 saw the
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Technology has evolved drastically over a short amount of years and has gone from an educational tool to that of a way of life. Services that were previously developed to aid professors and students communicate and learn have become regular in the lives of the majority of society. In this "reality television culture" of today‚ it seems that individuals find more entertainment from another individual’s life than ever before and social networking websites such as online communities offer their users
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Index 1. The Organization: What it is and what itdoes 2. The Products and services marketed 3. The role of personal selling in the promotional mix 4. A description of the salesperson ’s job 5. The selling process SRCC TRADING DEPARTMENT 1: The Organization: what it is and what it does The Trading Department is the preferred supplier of Agricultural Chemicals‚ Fertilizer‚ Packhouse and General Farming Requisites in the Sundays river Valley. Mission: The Trading Department
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uncollectible accounts. You can get these from reviews of literatures. You have to cite the references.) Direct selling is a type of sales channel where products are marketed directly to customers‚ eliminating the need for middlemen – wholesalers‚ advertisers and retailers. Direct selling can be conducted one-on-one‚ in group or party format‚ or online. At Avon‚ the “direct” part of direct selling also
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the Plazzo Pubblico called “The Allegory of Good and Bad Government”. As with other frescoes in secular buildings of the Renaissance era‚ Lorenzetti’s Good and Bad Government was meant to serve a political purpose1. These murals that showed Siena’s goals and views were to be viewed by the Council of Nine‚ Siena’s ruling council whose members were chosen from the elite of the city’s oligarchy2. Lorenzetti’s allegory shows that justice and the common good lie at the heart of an ideal civic life. Before
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This may be due to the ever increasing chaotic culture of people’s lifestyles‚ or simply because of our built-in ability to not be able to sit in one place for too long. However‚ in “The Good‚ the Bad‚ and the Daily Show‚” Jason Zinser continues on this subject‚ “The Daily Show delivers the news in a way better suited to our ever-shrinking attention spans. From this perspective‚ the show isn’t ‘converting’ viewers from traditional media venues
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country and that everything was already here. The era that changed all that was called The Industrial Revolution. The industrial Revolution affected America in a significant way. It changed the world from rural 1800 ’s to the huge corporation of today. Through inventions and expansions this is what we have today was little by little built. At the start of the Industrial Revolution‚ many people were trampled and sacrificed‚ the Indians and black men were given literacy test which they failed so
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Personal Selling‚ relationship building and sales management Personal selling‚ unlike advertising or sale promotion‚ involves direct relationships between the seller and the prospect or customer. In a forma sense‚ personal selling can be defined as a two-way flow of communication between a potential buyer and a salesperson that is designed to accomplish at least three tasks: (1) identify the potential buyer’s needs; (2) match those needs to one or more of the firm’s products or services; (3) on
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global markets in the next chapter and global branding in Chapter 8 as these topics deserve a separate treatment. Key issues in global marketing: Typically‚ marketing includes the following activities: - ▪ Market research. ▪ Concept & idea generation. ▪ Product design. ▪ Prototype development & test marketing ▪ Selection of packaging material‚ size and labelling ▪ Positioning ▪ Choice of brand name ▪ Choice of advertising agency ▪ Development of advertisement
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