FACULTY OF ECONOMICS & BUSINESS Syllabus for MASTER OF BUSINESS ADMINISTRATION (Semester: I - IV) (Under Credit Based Continuous Evaluation Grading System) Examinations: 2012–13 GURU NANAK DEV UNIVERSITY AMRITSAR Note: Copy rights are reserved. Nobody is allowed to print it in any form. Defaulters will be prosecuted. 1 MBA (SEMESTER SYSTEM) (Under Credit Based Continuous Evaluation Grading System) Eligibility: The University shall undertake the instructions for Master’s Degree
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Consumer Behavior Chapter 1 – Understanding Consumer Behavior 1. Define consumer behavior and explain the components that make up the definition. 2. Identify the four domains of consumer behavior shown in Exhibit 1.6 that affect acquisition‚ usage‚ and disposition decisions. 3. Discuss the benefits of studying consumer behavior 4. Explain how companies apply consumer behavior concepts when making marketing decisions. Defining consumer behavior Consumer Behavior: The totality of
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Since the Industrial Revolution of the 19th century‚ the function of fashion as a medium of communication is becoming of a new significance for modern society. Introduction. Clothing has always had place in society. Ever since the primitive society people were dressing for variety of reasons: at first‚ simply to cover naked parts of human bodies‚ to protect one from bitter frost or extreme heat; centuries later--to become an indicator of one’s well-being and social position‚ a sign of royalty and
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Biology Report About TEM & SEM There are two types of electron microscopes‚ a Transmission electron microscope (TEM) and a scanning electron microscope (SEM)‚ which both work in different .ways‚ at different magnifications/ In a transmission electron microscope‚ the electron beam passes through a very thin prepared sample. The electrons pass through the denser parts of the sample less easily‚ which gives some contrast. The final image produced from a TEM is two-dimensional. The magnification
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documents‚ and overhead transparencies. These are just a few to mention. Most‚ if not all‚ visual aids used in the court room need mediums (or tools) for demonstration purposes. Some people like to use the old fashioned mediums of flip charts or simple handouts. Of course these are not as impressive or stand out as much as the modern day mediums. Other mediums include overhead projectors‚ computers‚ poster boards. Overhead projectors are for the use of transparencies. Overhead projectors
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English as a medium of instruction – a growing global phenomenon: phase 1 Interim report April 2014 Author: Julie Dearden‚ Senior Research and Development Fellow‚ English as Medium of Instruction (EMI)‚ Department of Education‚ University of Oxford www.britishcouncil.org/education/ihe Going Global 2014 1 Introduction There is a fast-moving worldwide shift from English being taught as a foreign language (EFL) to English being the medium of instruction (EMI) for academic subjects such as science
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Large Corporation’s Impact on Small Businesses after the Great Recession ENG122 Michelle Terashima 04/29/2013 Large Corporation’s Impact on Small Businesses after the Great Recession The current economic environment caters to large retail corporations and curtails small retail businesses growth. Small businesses have only recently started to make some minor strides in growth. However the growth has been hampered in recent years because of large businesses unfair advantages that have
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in two quantities.ie‚ price and demand. According to Prof. Boulding. “Elasticity of demand measures the responsiveness of demand to changes in price” 1 In the words of Marshall‚” The elasticity (or responsiveness) of demand in a market is great or small according to the amount demanded much or little for a given fall in price‚ and diminishes much or little for a given rise in price” 2. Kinds of elasticity of demand Broadly speaking there are five kinds of elasticity of demand. They are Price Elasticity
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Among the familiar examples where AMOS is employed to achieve the research objectives are: 1) In the field of psychological research — AMOS could be employed to model the role of counselling intervention in helping the healing process of patients in a hospital. Figure 1: Modelling the Moderator Variable Amount of Medication Administered is an independent variable since it can be increased or decreased (manipulated) by the researcher. Degree of Wellness is a dependent variable since it is the
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In the book The Medium Is the Message Marshall McLuhan explains that though the medium is responsible for delivering the message to the audience‚ he argues that the medium acquires equal or more value than the message itself. Furthermore‚ the medium‚ through which the message of content is presented‚ holds accountability to the way the message is perceived. McLuhan makes it clear that the ‘message’ of his article is that man fails to notice that technologies (mediums) will have effects on culture
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