A SUMMER TRAINING PROJECT REPORT ON “CUSTOMER SATISFACTION ON ICICI BANK” Submitted in the partial fulfillment for the award of Degree of Bachelor in Business Administration 2010-13 UNDER THE GUIDANCE : SUBMITTED BY: Ms.Sonia Arora Jacob Varghese FACULTY (Management)‚ CPJCHS Enroll.No.-10421501710 BATCH NO.- 2010-13 CHANDERPRABHU JAIN COLLEGE OF HIGHER STUDIES & SCHOOL OF LAW An ISO 9001:2008 Certified Institute
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Understanding and Reflection on Customer Behavior Introduction Currently it is difficult to fight for customers because customers’ purchasing intends to be more unpredictable. Marketers should have an insight to establish a marketing strategy based on understanding customer thinking and behaviors. Based on understanding concepts and importance of customer behavior‚ the research is mainly focused on marketing activities of Coca Cola‚ MacDonald’s‚ and British supermarket Sainsbury’. The paper
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setting up new industrial projects on the following topics. Many of the engineers‚ project consultant & industrial consultancy firms in India and worldwide use our project reports as one of the input in doing their analysis. We can modify the project capacity and project cost as per your requirement. We can also prepare project report on any subject as per your requirement. Project Reports Available Betel Nut (Supari) processing Khaini Chewing Tobacco (Raja Type) Pan Masala Darbari Type Khaine
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preeminent customer value which will help the companies consolidate their competitive advantage and achieve long-term profitability. Companies have responded to customers’ expectation by increasing the value offered to them through improving products quality‚ reducing prices and intensifying customer services (Bill Dodds‚ 2003). In the transportation industry‚ there are more and more budget airlines and they are fiercely competing. Budget airlines dropped their prices to attract customers and price
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Cover Page Report title: Report of the Segmentation‚ Targeting and positioning of supermarket. Prepared for: Miss Samantha Liew Written by: Johan Chandra (3804717) Date of Submission: Friday‚ 3 April 2009. Tutorial Group & Time: T9 (12.30-1.30) Table of Contents Cover Page 1 Executive Summary 3 1. Introduction 4 2. Discussion 6 2.1. Market Segmentation 6 2.2. Market Targeting 7 2.3. Market Positioning 8 3. Conclusion 9 4. Recommendation 10 Reference List 11 Bibliography 12 Executive
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this week. 2 profitable days & selling 100 Santa is coming to Cambridge on 1 day over 4 customers.!! LAST WEEK Friday - postcodes/area DAY OFF HOLIDAY 1. 2. 3. THIS WEEK Monday - postcodes/area: NORFOLK& Suffolk & Cambridge 1. Merchandising & christmas orders for existing customers 3. Tuesday - postcodes/area: HP & WD 1.Merchandising & christmas orders for existing customers 2. 3. Wednesday - postcodes/area: SICK 1. 2. 3. Thursday postcodes/area: at
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main goal of this paper is to present practical application of taxonomy (Multidimensional Comparative Analysis - MCA) to measure the level of intellectual capital of banks using VAIC™ (Value Added of Intellectual Coefficient) and MV/BV (Market Value to Book Value) ratio. The study includes an estimate of the value of synthetic indicator which is Euclidean distance from Positive Development Pattern (PDP) of the group of 20 banks (10 domestic and 10 European) in 2006-2009 period. As a result‚ author
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Starbucks Customer & Competitive Analysis (US Home Market) Team Members: Florez‚ Miguel Imaz‚ Jose Li‚ Liangshi Mehrotra‚ Anil Shippy‚ Jeff PART A: COMPANY AND PRODUCT DESCRIPTION Company and Product Overview In a span of ten to fifteen years‚ Starbucks has become one of the most recognized brand names in the US. Most of us in the US are familiar with Starbucks’ coffee shop outlets that have sprung
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Billing Software / Payment counter The billing software that they use is good‚ though we need to be extra careful while the items we purchase are being billed. The executive at the counter most probably is extremely busy and tries his best to type in as fast as possible ending up in putting up wrong quantities…. Also be sure about the price of the particular item you have selected as they DO NOT HAVE REFUND policy. They don’t provide “cash back” services neither do they reverse your credit card
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changed from being a seller’s market to a buyer’s market. Brand and media proliferation‚ information book and easy assess to a wide variety of brands‚ have all had a significant impact on the buying behavior of consumers‚ who are now clearly seeking value over price. The problem of today’s business is no more on production area but only in marketing area. Marketing of products involves so many aspects including the study of consumers‚ their choice and preference and goodwill for their products in the
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