Executive Summary: A hypothetical fast food outlet set up by 3 entrepreneurs. As the name suggests‚ the joint will cater to the ‘quick bite’ / fast-food needs of today’s consumers – predominantly wraps/rolls. Strategically located on BEL road in Bangalore‚ the company plans to open at least 10 more outlets in the city over the next 2 years through the franchise route. The restaurant is currently in operations from a year and getting a very good response mainly from the youth of surrounding area
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Chicken and the Global Fast-Food Industry Jeffrey A. Krug University of Illinois at Urbana-Champaign Copyright © 2001 by Jeffrey A. Krug. Used with permission. Kentucky Fried Chicken Corporation (KFC) was the world’s largest chicken restaurant chain and third largest fast-food chain in 2000. KFC had a 55 percent share of the U.S. chicken restaurant market in terms of sales and operated more than 10‚800 restaurants in 85 countries. KFC was one of the first fast-food chains to go international
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The country I would choose to launch the Indian Fast Food would be Bulgaria. In order to evaluate the marketing strategy we have to make research and to discover the differences between the Bulgarian and the UK market 1. Fast food in Bulgaria There is a little amount of information regarding the fast food market free on internet. A survey‚ done by Synovate (Synovate‚ 2009)‚ shows that the Bulgarians love fast food more than that Americans and the Brits. According to the survey more than 68%
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Fast food is the term given to food that can be prepared and served very quickly‚ first popularized in the 1950s in the United States. While any meal with low preparation time can be considered fast food‚ typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients‚ and served to the customer in a packaged form for take-out/take-away. Fast food restaurants are traditionally separated by their ability to serve food via a drive-through. The term "fast food"
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Fast Food Consumption Position Paper Fast food consumption is becoming a major concern as obesity and diseases are linked to unhealthy eating habits. Due to the prevalence in obesity‚ controversy has been raised around the question of whether or not it is the consumers or the corporations to blame. Many fast food chains have been sued for allegedly contributing to obesity and have been blamed for the poor health of many people. Although some fast food restaurants may be partially responsible when
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November 2013 How McDonalds changed fast food “Chances are that you have had a McDonald’s meal in the past or if not‚ you certainly know a lot of people who have. It’s the biggest fast food chain in the world‚ with 32‚000 outlets in 117 countries.”(Salisbury). The fast food industry has taken advantage of the fact that our daily lives have become busier and busier thus creating a simple solution by introducing cheaper food‚ several locations and fast service. Over the years McDonalds has
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Strategic Alternatives SWOT Analysis 5. Recommendations Short Term Medium Term Long Term 6. References 1. Introduction The following is a report on the fast food market and more specifically McDonalds. This report aims to establish the strength of the fast food market and the strength of McDonalds within this market. It will help to establish what objectives McDonalds can strive towards in the future. The report consists of: a look at the organisation itself;
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The Fast Food Market In Canada | | 10/13/2010Table of Contents The Market for Fast Food in Canada 3 Is the Demand for Fast Food Elastic or Inelastic? 5 Influences on Price Elasticity of Demand 7 The Relationship between Price Cuts and Total Revenue 9 Understanding Fast Food Price Cuts 12 Works Cited 15 | | The Market for Fast Food in Canada When examining market structure‚ one must look at several factors including the quantity of firms‚ type of products offered‚ barriers to entry
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The Bad Effects of Fast Food Essay Today‚ there are over thousands and millions of a same type of place that ruins your health severely around the world. These things are called fast food restaurants and almost everybody in the world visits it at least ten times in their lifetime. Fast food restaurants are not good for your body and you do not get a lot of energy obtained from it. A bad effect of fast food restaurants are the energy consumed from it. Research shows that 29~30 percent of children’s
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be able to see the entire process you took to create your final draft. “Over the last three decades‚ fast food has infiltrated every nook and cranny of American society‚” writes Eric Schlosser in Fast Food Nation. In the beginning‚ the fast food restaurant started with a cafeteria-style restaurant known as the “Automat” in New York on July 7‚ 1912. Then‚ in 1921‚ White Castle restaurants were started in Wichita‚ Kansas‚ selling hamburgers for five cents. By 1948‚ McDonalds was opened by two
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