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    AEREN FOUNDATION’S Maharashtra Govt. Reg. No.: F-11724 SUBJECT:-E-COMMERCE MANAGEMENT COURSE : Total Marks : 80 Attempt all the cases Case 01 GM’s E-Business Strategy INTRODUCTION US-based General Motors (GM)‚ the largest automobile company in the world‚ was in trouble in the late 1990s. The company’s market share in the US automobile market had been steadily declining from a high of 50% in the late 1960s to a low of 28% by 1999.Analysts pointed out that GM had been in the grip of a vicious

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    How to choose a case for teaching  What is a case  How to analyze a case  How to discuss a case  3  To draw up case studies‚ it is first important to understand its various aspects. For an effective case study‚ one must first understand the principles of a case. It is important to understand what a case is‚ the types of cases there are and their purposes. Following this understanding‚ the methods of analyzing and discussing cases must be explored. After mastering these skills‚ The

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    Havewood Case

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    Case: Harverwood Furniture‚ Inc (A) Eduardo Barroca de Moura 04/09/2015 1. State the Central Strategic Issue A. State the central strategic issue identified in your situation analysis. Haverwood needs to decide whether go with their agency ad suggestion or else. Mike Hervey‚ from Hervey and Bernham suggested increasing their expenditure by $225‚000 by 2008‚ through various shelter magazines ads. However‚ that approach is lightly out of line with the current policy of budget of 5% of expected sales

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    Enron Case

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    energy company that went bankrupt leaving debts amounting to nearly U.S. $ 31.2 billion. In instance with the case of Enron known occurrence of moral threat behavior such as manipulation of financial statements with a record 600 million dollar profit when the company suffered a loss. Manipulation of profits caused by the desire companies to keep stock investor demand‚ these such embarrassing cases involving people apparently involved in the White House‚ including the vice president of the United States

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    and expanding its fleet of rental cars from 7000 to 24‚000. The case describes the company’s processes and facilities as well as its pricing and promotional strategies. It also describes a number of significant changes that the company has made in the last year‚ including a move to allow rentals for as little as an hour that was designed to position easyCar as a competitor to local taxis‚ buses‚ trains and even car ownership. The case also explores several legal challenges the firm faced‚ including

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    Burberry Case

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    Marketing strategy Case 3 – Burberry: reinventing the brand [pic] M2 AEI‚ CAI. Année 2010-2011 Le groupe est composé de : Sandrine MONTEIRO 20704637 Hang TRAN THI THU 20411867 Tony TRAN 20809641 Saysavath VANISOUVONG 20808838 How were the clothes bearing the Burberry name augmented to create a brand before the 1980s? Mix marketing (before 1980s) Product: • In 1856‚ Thomas Burberry proposed gentlemen’s outfitters (men’s clothes) with high quality clothes. • After that

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    CASE STUDY PAPER Hello my name is Carl Robbins I am the current campus recruiter for ABC‚ Inc. Working at ABC‚ Inc. has been a blast for the last 6 or 7 months‚ and I would not have given up the last few months for nothing in this world‚ life is great. We all know nothing last forever and the utopia at ABC‚ Inc. was about to come to an end. A few weeks later give or take around Memorial Day did the stress factor go through the roof. I was blindsided by a Mike Tyson uppercut or an Ali jab. My

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    Clocky Case

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    begin. These challenges ranged from the product still being the prototype phase and not meeting consumer demands to determining her target market. Many elements were crucial‚ but some decisions were the make or break of her product. Without a product ready to sell or even a marketing strategy‚ Nanda needed to create a marketing plan. The first and most crucial challenge was determining the target segment. Determining the market segment would guide the rest of her product through its phases‚ such as design

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    Truearth Case

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    Executive Summary TruEarth is faced with a dilemma on whether or not to launch the new whole grain pizza product. This case has analyzed the marketing survey data and provided full alternative solutions. The calculated projected retail market of $21 to 30 million dollars will meet the business requirements to proceed with this project. The marketing plan is to focus on two key consumer groups: existing TruEarth customers and new health conscious group that may or may not be existing pizza eaters

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    COLUMBIA SOUTHERN UNIVERSITY MBA 5581 - E-COMMERCE DESIGN & DEVELOPMENT [pic] Research paper: Rite Aid Case study Professor: Dr. Andy Saucedo Student: Nguyen Thi Hong Van Student ID: 186151 Submission date: December 5‚ 2010 Abstract Rite Aid Corporation is the third largest drugstore chain in the United States based on revenues and number of stores. Besides more than 4‚000 of retail drugstore in 31 states

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