Global MKTG 1064 Lecture One: INTRODUCTION TO GLOBAL MARKETING JAN 2013 Semester 1-1 LEARNING OUTCOMES OF THE COURSE (READ YOUR COURSE GUIDE !!!) 1-2 ASSIGNMENT: GROUP REPORT (50%) (3000- 5000 word Marketing Plan/ Feasibility Study) Note: make sure the proportion of content that you write matches the marks distribution 1-3 PREPARING FOR THE GM PROJECT REPORT 1. The project must be researched progressively- last minute work would lead to poor grades 2. You have been
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MARKETING Marketing is the management process for identifying and anticipating customer requirements profitably. All company policies and activities should be directed toward satisfying customer needs. Those setting up their own business should remember that profitable sales volume is more important than maximum sales volume. There are four steps to successful marketing: 1. Market research may be carried out to determine the needs of potential customers 2. Analyze competitive advantages
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Section: Speech 1113 Smile Central Idea: You can effect positive changes in your life and in the lives of others using a tool you have with you all the time‚ your smile. INTRODUCTION I. “I’m going to walk to the bridge. If one person smiles at me on the way‚ I will not jump” (New Yorker). This is a suicidal note left in the bureau of a man who jumped off the Golden Gate Bridge. It was found by the FBI and psychiatrist‚ while trying to put together the pieces of why this man took his
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Marketing The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification‚ selection and development of a product‚ (2) determination of its price‚ (3) selection of a distribution channel to reach the customer’s place‚ and (4) development and implementation of a promotional strategy. For example‚ new Apple products are developed to include improved applications and systems
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com/fashion/fashion-articles/christopher-bailey-interview-1211 3) http://all-about-uk.blogspot.hu/2011/02/burberry.html 4) http://www.thedrum.com/news/2011/09/01/burberry-devotes-60-marketing-budget-digital 5) http://www.slideshare.net/belang64/ryan-belanger-burberry-digital-marketing-strategy#btnNext 6) http://brandburberry.wordpress.com/2011/10/20/assignment-4-burberry-marketing-program/
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Assignment AACS3244 Windows Applications Programming Please work in a group of 4-5 people (According to the group formed in AACS2192 Analysis and Design of IS) Weighting towards the assignment: 60% SUBMISSION DATELINE System Proposal : Week 6 Prototyping Presentation : Week 8 Assignment Documentation & : Week 13 Final Presentation LEARNING OUTCOME: 1. Apply suitable design techniques‚ the concepts of programming logic and structures to develop event-driven Windows-based
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In what ways did the Indian School experiment of “kill the Indian and save the man” relate to the old saying‚ “the only good Indian is a dead one?” How did the experiment go about trying to accomplish this? The Indian School experiment set out to "kill the Indian and save the man". I believe this relates to the old saying‚ "the only good Indian is a dead one" in that the school essentially tried to kill the Indian spirit by attempting to "American-ize" the students. The process of assimilating
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Manual on Elective III – Hospitality Marketing By Amy Tan‚ Ph.D. Eliza Ching-Yick Tse‚ Ph.D. Cynthia Ling Wong‚ M.S. School of Hotel and Tourism Management The Chinese University of Hong Kong Hospitality Marketing Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright of this manual belongs to the Government of the Hong Kong Special Administrative Region. Commercial use is strictly prohibited. Offenders will be liable to legal
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Self Improvement Buff Series: How to Adopt Creative Thinking How to Adopt Creative Thinking How To Spin Out-of-the-Box Ideas And 1 Self Improvement Buff Series: How to Adopt Creative Thinking LEGAL NOTICE: The Publisher has strived to be as accurate and complete as possible in the creation of this report‚ notwithstanding the fact that he does not warrant or represent at any time that the contents within are accurate due to the rapidly changing nature of the Internet. While all attempts
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From the economic system ’s point of view‚ the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. 4) ________ conflict‚ which occurs between different levels of the same channel‚ is more common than ________ conflict‚ which occurs among firms at the same level of the channel. 5) Which of the following are the three major types of vertical marketing systems? 6) The most common type of contractual
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