PPA 696 RESEARCH METHODS DATA COLLECTION STRATEGIES II: QUALITATIVE RESEARCH What is Qualitative Research? Participant Observation Stages in Participatory Observation Differences between quantitative and qualitative research Problems with qualitative studies What type of field observation to use? What is Qualitative Research? Qualitative research is aimed at gaining a deep understanding of a specific organization or event‚ rather a than surface description of a large sample
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CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Today marketing performs a vital function in the operation of business enterprises i.e. (as the primary interface between an organization and the customer/client). Performing the marketing function in business has become a much difficult assignment because of the dynamic environment of today’s activities which includes: * Rapidly changing market demands * Steadily increasing customers pressure * Proliferation of new ideas * Intensified
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BE CONSIDERED BY RESEARCHERS WHEN DEFINING THE DATA REQUIRED FOR THEIR RESEARCH Data are materials or information gathered during the process of making inquiry about problems. “Data of whatever form do not just appear or lie around waiting to be causally picked up by some passing researcher but have to be given form and shape in other to quantify as data; made relevant in a word to a research problem” (Ackryod and Hughes‚ 1992). In other words‚ data are systematically collected groups of information
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Situation Analysis Best Buy For my Situation Analysis paper I have decided to focus my attention on the Minnesota‚ based company‚ Best Buy. I would like to look at ways the company can improve‚ and whether or not this improvement will be a benefit to the company. I will start with developing a SWOT (Strength and weaknesses‚ as well as its external opportunities and threats)‚ so that I can develop a clear idea of what would be best as far as ensuring the company is able to keep up with the current
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P.J. Wilkerson Emily Gay Davis Bass Jeremy Staska Marketing 9:55 Dr. Davis November 21‚ 2008 Apple Inc. Company Analysis Part One: Analysis of Current Marketing Situation Introduction to Apple Inc. Apple Inc. is a company whose main objectives are “to design‚ manufacture and market personal computers and related software‚ peripherals and personal computing and communicating solutions” (“Wright Investors’ Service”). Originally known as Apple Computers Inc‚ Apple has ventured into several
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Data warehousing logical design Mirjana Mazuran mazuran@elet.polimi.it December 15‚ 2009 1/18 Outline Data Warehouse logical design ROLAP model star schema snowflake schema Exercise 1: wine company Exercise 2: real estate agency 2/18 Introduction Logical design Starting from the conceptual design it is necessary to determin the logical schema of data We use ROLAP (Relational On-Line Analytical Processing) model to represent multidimensional data ROLAP uses the relational
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Chapter 2 METHOD Presented in this chapter is the research design‚ research subjects‚ research instruments‚ preparation and construction of the questionnaires‚ reliability and validity of the research instrument‚ data gathering procedure and the statistical treatment data. Research Design A research design is the framework for a study which provides useful deadlines for collecting and analyzing data. Research design can be thought of as the logic or master plan of a research that throws light
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For this purpose‚ individuals are ready to look for the innovative items to get the best product available. Unilever has adopted this marketing concept and offers a combination of products and services by obtaining the information and experiencing the nature of consumers. For this purpose‚ Unilever has been investing a lot to improve the quality of its products. For instance‚ new shampoos
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competitors the Standard and Daily Nation. This success can be credited to the good management that operates the paper. This is why it is important to look at organizational structure‚ management practices and role of management. SITUATION ANALYSIS SWOT ANALYSIS STRENGHTS Brand name (The Star) is widely known by Kenya being the most independent and outspoken newspaper that has more regional news‚ more sports news and more social pages and more opinion columns than its competitors. The Star
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Archimedes’ Principle: Experiment on finding the specific gravity of different materials. Pria Mae C. Cadiz ABSTRACT The students of Physics 11 Laboratory section B5 of Mapua Institute of Technology had conducted an experiment concerning Archimedes’ Principle to determine the density and specific gravity of solids and liquids applying Archimedes’ Principle. To determine the density of solids (Part A) and the specific gravity of two unknown liquid sample (Part B)‚ they had made use of platform balance
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