[pic] Wine & Spirits Industry Analysis Team 6 SMBA 04 • Strategic Marketing MKT 606 • November 22‚ 2008 Hayden Olson‚ Natanyi Carter‚ Maurice Campbell‚ Natasha Mohl‚ Tameika Dozier‚ Majed Soboh‚ Allan Topher [pic] Table of Contents Executive Summary 3 External & Internal Environment 4 External Environment 4 Technological Trends 4 Consumer Trends 5 Governmental Trends 5 Economic Trends 6 Opportunities 6 Threats 7 Internal Environment 7 Strengths 7 Weaknesses
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Wine-making is essentially a chemical process. It involves a chemical reaction in which sugars are turned to alcohol and carbon dioxide in the presence of yeast. There are also many other chemical processes going on which affect the strength‚ appearance‚ colour and taste of the wine. Grape Ingredients Wine is made from grapes. In addition to water‚ grapes contain two different sugars: glucose and fructose‚ tartaric acid‚ malic acid‚ amino acids and a few other chemicals. The chemical processes of
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Wine Pairings When considering a wine and food pairing‚ it is best to pick a wine that balances the natural flavors of the food. Spicy‚ flavorful food should be paired with a spicy‚ flavorful wine. On the other hand‚ a mild‚ neutral dish should be paired with a mild‚ neutral wine. Most beef dishes would be considered a fatty‚ flavorful dish‚ so they pair well with charismatic red wines like big Cabs and Zinfandels. Rich‚ creamy pasta sauce would be better suited to match with a rich Chardonnay
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Wines of Oregon Oregon as an American Wine Producing State Oct‚ 31 2012 Table of Contents Introduction…………………………………………………………………………………….2 History of the Oregon Wine Industy……...…………………………………………………....2 Grape Varietals Grown in Oregon……………………………………………..………………4 Types of Wine Produced in Oregon……………………………………………………………4 Viticultural Area of Oregon………..…………………………………………………………..5 Viticultural Practices in Oregon………………………………………………………………..8 Producers within Oregon…………..…………………………………………………………10
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Wine War 1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? The French were the dominant competitors in an increasing global market because they stuck to their guns per say. They believed in an old fashioned wine that was make like many of their ancestors had made years prior. Many consumers preferred the taste and
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Georgian wine Around 50 million bottles of wine are produced annually in Georgia‚ 40 million of those traditionally being lapped up by Russian drinkers. Vineyards are mostly sited close to the Black Sea‚ composed of 500 indigenous grape varieties‚ making Georgia a fascinating repository of vine genealogy. Around 40 varieties are in commercial production. Reds from Saperavi have carved a reputation for making excellent wines‚ with white varieties like Mtsvane and Rkatsiteli also recognised for
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| FRENCH WINE | EMEL YILDIZ | | 1658335 | 12/29/2011 | | MORAL PHILOSOPHIES – TELEOLOGY & DEONTOLOGY According to these philosophies French culture is nearer to teleology; Egoism and self- interest French people tend to see themselves superior than other people because of the fact that the text saying ‘Thus the French tend to give the impression that France is the center of the universe around which the rest of the world rotates. One can quickly learn to resent the French
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AMERICAN UNIVERSITY OF BEIRUT SULIMAN S.OLAYAN SCHOOL OF BUSINESS BUSS 249 STRATEGIC MANAGEMENT DR.YUSUF SIDANI INDUSTRY ANALYSIS WINE INDUSTRY IN LEBANON PRESENTED BY NADINE BARAKAT YASMINE ASHOUR MOHAMMAD EL BEITAM MOHAMMAD SALTAJI ALI KHALIFEH NOVEMBER 24TH‚ 2005 Executive summary The following project goes deep to explain the current situation of the Lebanese wine industry. It begins by giving a brief introduction about the current economic situation in the country
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Overseas opportunity: Export markets will continue to be critical to revenue growth IBISWorld Industry Report C1214 Wine Production in Australia August 2014 2 About this Industry Brooke Tonkin 19 Business Locations 36 Regulation & Policy 37 Industry Assistance 2 Industry Definition 2 Main Activities 22 Competitive Landscape 2 Similar Industries 22 Market Share Concentration 38 Key Statistics 3 Additional Resources 22 Key Success
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Moderate cool climate‚ annual average temperature 10 Celsius. Valleys can be very rainy and windy. Soil Composition Very Calcareous soil‚ limestone. The soil has perfect balance between permeability and the ability to store humidity from the rain in case of drought. Type of wine A dry sparkling Champagne. Character of the wine Fresh and complex. Has a taste of green apples and nuts. Food Harmony Pol Roger is good with for example oysters and caviar. The saltiness goes very well with the freshness
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