Foreign fast food has entered Chinese life since 1980s‚ particularly in McDonald’s and KFC‚ they made a big success in Chinese market. They are affecting our living habits‚ converting our understanding of traditional beliefs on diet. To a great extent‚ it has become a powerful rival to Chinese traditional food culture. At the same time‚ foreign fast food has endangered people’ health but it has made great contributions to Chinese marketing strategies. There are three consequences that the fast food
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thomas goldy Prof. Lastrapes English 1A 19 april‚ 2013 Life in the Fast Food Lane The growth of the fast food industry over the past few decades into what it is today is an undeniable phenomenon that has occurred in an alarmingly rapid pace. The fact of the matter is it seems that a person has a very realistic chance of finding a McDonalds within a 4 mile radius of any household in the country‚ it is also arguable that this is already the case for the world as well‚ and if not now then very
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Playing the Blame Game Growing up children love to eat at McDonalds‚ Burger King‚ or their local pizza place. The fast food industry offers prepackaged‚ unhealthy foods that are marketed through advertisements and media as a kid friendly quick breakfast‚ lunch or dinner. Many blame obesity in children and young adults in the easy access to fast food. Is it fair to suggest that the numerous fast food places that are available are the leading factor in the increase of obesity amongst children? There are
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do you eat fast food? Each day‚ one in four Americans visit s a fast food restaurant. In 1972‚ we spent three billion dollars on fast food‚ and today‚ we spend over one hundred billion. McDonald’s feed more than forty six million people a day‚ which is more than the population of Spain. It is no secret- most types of fast food are bad for you. In the past‚ fast food was considered a treat‚ something to enjoy on a date or a family night out‚ but nowadays‚ more people are relying on fast food for their
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College students do not have much time to make their own meals on a regular basis because they are busy with work and school. In lieu of home cooked meals‚ fast food is the number one choice that comes to mind. Fast food is quick‚ taste pretty delicious‚ and is inexpensive for the average college student. In many cases‚ there is a wider variety of fast food places in radius of the school campus to choose from. Even college students can always find what they are searching for in reasonable situations.
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1. Executive Summary This report provides an analysis of the international marketing environment of fast- food industry in US and evaluates the international marketing activities of McDonald’s‚ which is considered a key player. Firstly‚ the PEST framework is used to analyse external environmental factors influencing the industry. The Porter’s Five Forces framework is utilised to analyse the competitive rivalry within the industry‚ and its attractiveness for potential new entrants. Key players and
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2030. (2012‚ October 1). 2030 ‚ p. 5. Beydoun‚ M.‚ Powell‚ L.‚ & Wang‚ Y. (2008‚ March 3). The association of fast food‚ fruit and vegetable prices with dietary intakes among US adults: Is there modification by family income? Social Science and Medicine ‚ 2218-2230. Chew‚ K. (2011‚ September 26). Junk Food Costs More than Real Food: 4 Reasons We Keep Eating It F.A.C.T.S. (2012). Fast Food Facts in Brief. Retrieved September 20‚ 2012‚ from FastFoodMarketing: http://www.fastfoodmarketing.org/fast_food_facts_in_brief
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how the macro environment impacts upon industries 1. Introduction To answer this question‚ I will use Toyota as an example of an automotible industry within South Africa. An industry can be defined as a group of companies that satisfies a specific customer need. 2. Economic forces Since economic forces can change the health of the economy‚ they also have a direct impact on the broader industrial competitive environment. The four most important of these forces are: • the growth rate
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person. As in our case study‚ Toyota are facing program due to the rapid gloabalization and diversity and fairness can help in solve the problem as through diversity program can help employees in oversea more understand towards the Toyota as there are many branches of Toyota in the world. Toyota was origin in Japan and widely spread the branches all over the world‚ in year 1957‚ Toyota North America established first branch in USA( From 1957 to the 21st Century Toyota Moving Forward with America
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tantalizing for everyone. Junk foods are filled with calories and fats without nutritional values. One benefit of fast food is that you can walk in‚ order and eat. For the modern youth‚ vegetables and fruits are not that appealing as compared to junk food such as pizzas and fries. Junk foods are delectable and give more salt and calories to your body. Whenever you have a craving for fast food‚ you can easily get it anywhere and even in your home. Junk food is also not very expensive. Hence price‚ distance
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