12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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____________________ Special Instructions to Students: Please see instruction sheet on first page of the examination paper. Examination Office Supplied Materials 2 x Rough Paper 1 x Exam Answer Booklet QUESTIONS ANSWERED MARKS QUESTIONS ANSWERED MARKS Number of examination answer booklets used: Number of separate sheets attached (Do not include rough paper): This examination paper is not to be released to the student at the conclusion of the examination. Central Queensland
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RETAIL HEARTBEAT Pulse Report: Channel blurring In a fiercely competitive environment‚ retailers can win market share by better addressing shoppers’ and consumers’ evolving needs. Faced with budget constraints and higher food and fuel prices‚ many shoppers are trimming basket size to save money while making more frequent trips to nearby drug‚ dollar and grocery stores‚ according to new analysis from SymphonyIRI Group. In turn‚ drug and dollar retailers have boosted their food and beverage offerings
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Question: “Critically assess the view that human resource management practices should be designed to fit the business strategies and objectives” Dynamism is increasingly becoming a feature of the business environment‚ so what can businesses do to attain and sustain a competitive advantage? They need to set out clear goals and objectives and then ensure that all internal processes and activities are designed in a manner to attain these goals and objectives. Furthermore‚ some of these practices
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By determine the boundaries between push and pull strategy the company is identifying the supply chain stages that should operate in a make -to stock chain and what part of the remaining supply chain stages should operate in a make-to-order strategy. This is done by pushing inventory to less costly location in the supply chain. This helps the company save money and efficient their supply chain. All supply chains must be a combination of push and pull processes‚ but it is different where in the supply
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5.03 – Faulkner and Regionalism Part 1: 1. Emily Grierson ~ She was the main character since the story was about her. Her main characteristics were isolation‚ quiet‚ stubborn‚ selfish‚ and cold-hearted. 2. Colonel Sartoris ~ He was the former mayor of Jefferson. His main characteristics would be sexist‚ and racist. 3. Tobe ~ He was Miss Emily’s servant for years. His main characteristics were caring‚ loyal‚ and quiet. 4. Judge Stevens ~ He was the current mayor of Jefferson. His main characteristics
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Concept * Types of channel distribution * Channel Design * Functions * Cost Allocation * Advantages & Disadvantages * Case Study * Conclusion Bucklin Theory of Distribution Channel Structure 1966 “A channel of distribution comprises a set of institutions which perform all of the activities utilised to move a product and its title from production to consumption.” Our paper today focuses on the “appraisal of distribution channels‚ advertisement strategy
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Channels of Distribution Lesson 20 Channels of Distribution Are you aware that the study material of Business Studies‚ which is now in your hands‚ is prepared at the headquarters of the National Institute of Open Schooling (NIOS) situated at New Delhi. How did it come to your hands? Was it available at your study centre or you bought it from the market? If you got it from your study centre‚ then just think for a while: how did it reach your study centre? Actually‚ after publishing the
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Channels of Distribution 1 Channels of Distribution – Article Review #2 Katarina Mikalacki Marketing 421 Doula Zahropoulos October 06‚ 2004 Channels of Distribution 2 Having access to good distribution is fundamental to good marketing. Business operators need to be able to deliver their products and services to the right people‚ at the right time‚ in the right quantities
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18-2 (Key Question) Describe the major provisions of the Sherman and Clayton acts. What government entities are responsible for enforcing those laws? Are firms permitted to initiate antitrust suits on their own against other firms? Sherman Act: Section 1 prohibits conspiracies to restrain trade; Section 2 outlaws monopolization. Clayton Act (as amended by Celler-Kefauver Act of 1950): Section 2 outlaws price discrimination; Section 3 forbids tying contracts; Section 7 prohibits mergers
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