Digital: New Frontier of Marketing Agenda • Context - Changing world and changing consumer • What Brands seek & What Marketing does • Traditional vs. Digital – Is it a choice? • Summary - 4 new Orders of Marketing 2 The World is changing • Deep changes in technology‚ demographics‚ business‚ the economy and the world‚ we are entering a new age where people take part in economy like never before • Growing accessibility of information & technology puts the tools required to collaborate
Premium Marketing Advertising Business
Isaac Newton was a product of his time period. He was born in the midsts of the scientific revolution‚ a time when a strong emphasis was placed on learning and disciplines such as physics (Hatch‚ Robert A. "The Scientific Revolution"). Newton was strongly influenced by these scientific trends‚ as they would eventually become fields in which he specialized in. The movement started when Copernicus’s heliocentric viewpoint was first proposed‚ and ended with Newton’s death in the early 1700s (Hatch
Premium Isaac Newton
Management Information Systems‚ 11E Laudon & Laudon Lecture Files by Barbara J. Ellestad Chapter 10 E-Commerce: Digital Markets‚ Digital Goods Twenty-four/seven–the mantra of the Internet. Whether it’s buying‚ selling‚ gathering information‚ managing‚ or communicating‚ the driving force behind the evolutionary and revolutionary business is the Internet and its technological advances. 10.1 Electronic Commerce and the Internet Take a moment and reflect back on your shopping experiences over
Premium Electronic commerce
Isaac Newton: A Great Philosopher Isaac Newton is one of the many scientists who have made science and this world what it is today. Newton has contributed to modern science in more ways than one. Many consider Isaac the greatest philosopher of all time. There is no doubt that Newton deserves to be recognized as the founder of modern science. He’s story is truly one that will be known and remembered for many years to come. Isaac Newton was born in Woolsthorpe‚ England during the late
Premium Isaac Newton Physics Mathematics
TOPIC: THE DIGITAL CAMERA SUBTOPICS: -HISTORY -TYPES OF DIGITAL CAMERAS -PARTS OF A DIGITAL CAMERA -RELATIONSHIP BETWEEN ANALOGUE AND DIGITAL CAMERAS (Advantages and Disadvantages of Each). HISTORY OF DIGITAL CAMERAS The World‘s First Digital Camera by Kodak and Steve Sasson The Evolution of Digital Cameras A film-free camera was patented as early as 1972 by Texas Instruments‚ but Kodak
Premium Digital single-lens reflex camera Digital camera Camera
Marc Prensky Digital Natives Digital Immigrants ©2001 Marc Prensky _____________________________________________________________________________ Digital Natives‚ Digital Immigrants By Marc Prensky From On the Horizon (NCB University Press‚ Vol. 9 No. 5‚ October 2001) © 2001 Marc Prensky It is amazing to me how in all the hoopla and debate these days about the decline of education in the US we ignore the most fundamental of its causes. Our students have changed radically. Today’s students
Premium Digital native Digital Marc Prensky
Digital Journalism Final Exam Study Guide I) DIGITAL MEDIA • TRIAL Framework: • Technologies : tools and associated processes that are used to create meaning in media text • ex) camera‚ computer‚ microphone‚ internet‚ software • Representations : constructions of people‚ place‚ events‚ ideas‚ and emotions that are applied to create meaning in media texts • ex) people’s stereotypes of different types of people‚ how media represents people‚ places‚and every other things Institutions : the organizations
Premium Mass media Meaning of life Long shot
* Merits and Demerits of Digital technology in still photography. Digital Technology: A digital system is a technology that uses discrete‚ discontinuous representations of information or works in a discontinuous manner. This is contrasted with continuous‚ or analog systems which behave in a continuous manner‚ or represent information using a continuous function. Although digital representations are discrete‚ the information represented can be either discrete‚ such as numbers and letters or continuous
Premium Digital photography Digital camera Camera
used interchangeably. Digital signatures S.R. SUBRAMANYA AND BYUNG K. YI use some information that is unique to the sender to prevent both forgery and denial; it must be relatively easy to produce; it must be relatively easy to recognize and verify the authenticity of digital signature; it must be computationally infeasible to forge a digital signature either by constructing a new message for an existing digital signature or constructing a fraudulent digital signature for a given message;
Premium Digital signature RSA
Assignment 2 The Value of Digital Privacy Ruben R Roybal Jr Strayer University – LEG 500 Law‚ Ethics and Governance Professor Lori Baggot November 11‚ 2012 The Value of Digital Privacy Introduction In this paper we will discuss three technologies that allow an individual to research citizen’s private data‚ and the advantages and disadvantages of public access to this information. We will look at what it means for both the researchers and the individual who are being investigated
Premium Electronic Communications Privacy Act USA PATRIOT Act Privacy law