OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom‚ a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd‚ Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
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Imperialism of Africa and Asia had both good and bad effects. The people of Africa and Asia may not have directly benefited from imperialism‚ but overall what happened was necessary for the continents to compete with the rest of the world. The African people benefited when the slave trade was abolished. They gained technological advancements by industrializing. The longest lasting effect imperialism had on Africa and Asia is that they were able to function and participate with other nations in global
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AIR ASIA 11 3.2 Benefits of E-commerce to Air Asia 12 4 Data Management 13 5 Organizational ISs 15 6 Enterprise Systems 17 7 Management Decision Support 19 8 IT/IS for Competitive Advantage 20 8.1 Porter’s 5 Forces 20 8.2 Value Chain Analysis 20 8.3 Competitive Advantages using IT/IS 21 9 Recommendation and Conclusion 22 REFERENCES 23 APPENDIX A: AirAsia’s Marketing Strategy 24 APPENDIX B: Potential Suggestion for AirAsia 27 Organization – AirAsia 1 Overview Air Asia is currently
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than the South. They lived in the same country but did things differently. I believe that the North was more positive than the South. Most of this happened before the Civil War. In spite of everything‚ Northerners and Southerners had different social‚ economic and political cultures. The Underground Railroad was an escape route for slaves in the South. Harriet Tubman‚ Northern abolitionists‚ and Quaker Thomas Garrett mainly helped in the assistance getting slaves to Northern states. The South especially
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Yahaya Ahmad and financial crisis. Hence‚ AirAsia was heavily indebted. In 2001‚ Tony Fernandes’s company‚Tune Air Sdn Bhd bought this airline from DRB-Hicom with estimation of RM 40 million debts. There are many continuous transformations that Air Asia makes in order to become outstanding‚ to accomplish its strategic mission and vision and maintain sustainability in the industry. Using the catchy and effective slogan of "Now everyone can fly"‚ AirAsia became the first successful low cost and ticket-less
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Australia‚ Asia and the World (week 2) Topic 1- A citizen of the world Topic 2- Identity‚ values and worldviews Topic 3- Cultural Literacy Encountering Strangers Terra Nullius- Land belonging to no one “In this world through which I travel‚ I am endlessly creating myself” Franz Fanon‚ Black Skin White Masks Communities of People People coming together for a common cause‚ connecting in a world of strangers. Recognising common humanity Connecting across differences Accountability and responsibility
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The end of World War 2 left Southeast Asia in an interesting albeit complex period. The once mighty European colonial empires started to crumble‚ having exhausted their fiscal resources and capacities in fighting the war. With decolonization‚ some countries like Indonesia declared independence‚ while other countries were left in a state of anomie‚ with the already existent internal turmoil such as segregated and suppressed ethnic groups and unstable democracy . The region undeniably saw the rise
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Buddhism vs Islam When presented with a question of terminology‚ many people will refer to a dictionary. But some people actually think about what a word means‚ how it was created‚ its origins and what it means in today world. This essay will explain the meanings of Buddhism and Islam‚ as well as the origin of the religions. In a small country south of Nepal‚ Siddhartha Gautama was born sometime between 566 BC and 553 BC. It is said that the child was born fully awake and could speak. He told
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demonstrate the importance and impact it has to understand the origins and development of Islam. The Jahiliyyah is a core and critical part of the foundations of Islam‚ that certain elements of the jahiliyyah were borrowed‚ adopted and developed; whilst other elements were discarded as Islam evolved. It is important as aspects of the jahiliyyah period continues to have an influence after the advent of Islam. Elements of the jahiliyyah such as the geographical location; the political‚ social and religious
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become a long-term successful competitor. According to the research‚ Asia seems to have been developing greatly past decades. It includes countries that show advanced and fast speed developing economies‚ especially such ‘giants’ as China and Japan. However‚ these both countries are already have huge market and highly demanding consumers‚ in order to technology. Among all the choices‚ I would strongly recommend to enter the South Korean market. Its economy has decent growth and relative stability:
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