BP6910 International Business Management Section 88 McDonald’s Corporation in Thailand Report to Dr. White By Jin Yi L . 5569010 Table of Contents Executive Summary…………………………………… 3 Corporate Background………………………………. 4 Situation Analysis PEST Analysis…….……………………………………….. 5 SWOT Analysis……………………………………………. 7 Five Forces model……………………………………….. 9 International Strategic plan. ……………………….. 11 Conclusion &Recommendations…………………... 13 References…………………………………………………
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Picture source: http://www.tourist-destinations.net/2012/05/thailand-travelguide.html INT 113 – Milestone One Location / Climate / Culture • • • • Location – Southeastern Asia‚ surrounded by Andaman Sea & Gulf of Thailand Thailand is two times the size of Wyoming 513‚120 sq. km. Tropical Climate ▫ Mid-May – September – rainy‚ warm cloudy southwest monsoon ▫ November – Mid-March – dry‚ cool northeast monsoon ▫ Southern Isthmus is always hot and humid • Language Spoken ▫ Thai – 95.9% Speak ▫ Burmese
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Country Profile Official Name and Flag Thailand * Officially the Kingdom of Thailand * Formerly known as Siam * On July 20th‚ 1948‚ the Siamese constituent assembly voted to change the name of Siam to Thailand‚ the change to come into effect the following year. Muang Thai or Thailand means ‘land of the free’ and the name had been changed before‚ in 1939 under the fascist military dictatorship of Field Marshal Luang Phibunsongkhram‚ but the anti-Axis powers refused to recognise
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discrimination and finally‚ inequality. Besides universal facts and norms related to gender‚ some of those academic works display stunning social and economic systems which are established on gender roles that are assigned by society. Specifically‚ Thailand stands there as a great field in order to investigate complex relationship between gender and economy. This relationship can be observed in the realities such as occupational borders‚ gender oriented migration and commercial sex trafficking. Beside
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the hill tribes in northern Thailand discussed a plan to eradicate undocumented hill tribe members who do not identify as having a state-identity. Morehouse discussed that “hundreds of families have migrated into Northern Thailand. There‚ they are denied political refugee status‚ but are still allowed to live within constrained districts. However‚ the hill tribe members have no legal bond with the country and are therefore considered stateless” (Morehouse 2017). In Thailand‚ stateless hill tribe members
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BIZARRE FOODS IN THAILAND Dancing Shrimp Posted By Jonathan Look on May 22‚ 2014 | 2 comments 2 A Bowl of Dancing Shrimp or Goong Ten in Thailand I love fresh seafood – the fresher the better. I have had more than my fair share of sweet Maine lobster straight from the sea to the pot or spicy Louisiana crawfish fresh from the boil. I love a nice piece of fresh sashimi with a touch of wasabi and soy sauce or clams in garlic butter that have been baked in the sand right on the beach. I have homemade
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from time-to-time you will be asked to show it. 5. Do get an International Driver’s License if you want to drive in Thailand - if you want to hire a car‚ you will not be able to without one. 6. Do register with your local embassy when you arrive in Thailand - although not a legal requirement‚ it is both a good means of staying up-to-date with the latest developments in Thailand and of meeting people. 7. Do expect Thais to speak directly. Although Thais try to avoid confrontation‚ they also have
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Thailand need to be change and what need to be change is the sense of responsibility in their duty. Today Thai people don’t execute their duty with ambition. We work just only for our beneficial from day by day but don’t consider on public beneficial. So this is the problem because people who work in organization will do nothing but everything for their profit in return. So from this small point it will cause scandal and corruption in bigger society So how it will be changed‚ first we have to
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and global represent the efficient multinational corporations that I would like to present in this paper. In summary‚ due to the increasingly international convenience store of Tesco PLC in the chain of a hypermarket operation‚ I would select Tesco Thailand in specific three areas as the following • Positioning for greater global competitiveness • Globalization strategies • Compliance to government policies Company Background Tesco Plc is one of the world’s leading international retailers.
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Long neck In Thailand Long Neck people are originating in the Shan State in Burma is a Union of Myanmar these unique people are a small minority of the Karennin or Red Karen people of Burma and they are have also In Northern Thailand. They are from Padaung tribe synonym Kayan tribe and this tribe has today a number about 50.000 persons. "Kayan Lahwi" is developed as a combination of Kayan by slash and burn and Lawi tribe by neck rings from Laos and North Thailand. Padaung (Yan Pa Doung) is
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