Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India ’s first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace Market Situation y y y Govt plans of road expansion. High GDP growth rate positively correlated with truck penetration. High probability of increased demand in LCV segment. Company Situation y y Tata product portfolio lacked greater than 45
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cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e.‚ “NANO” up to the development stage and finally going to launch it on 23rd March‚ 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1
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SYNOPSIS The case illustrates the opportunities‚ challenges and trade-offs involved in the design‚ prototyping and marketing of the Nano — the so-called people’s car — by Tata Motors Ltd. (TML)‚ a Tata Group company. The case takes place nine months after the company’s chairman‚ Ratan Tata‚ launched the Nano‚ on January 10‚ 2008‚ at the 9th Auto Expo in Pragati Maidan‚ an exhibition center in New Delhi‚ India. The case asks students to take the position of Ravi Kant‚
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customers could get cars of any color as long as it was black‚ while Tata Motors went to customers before designing Ace and asked them about the price and features that they wanted. Compare and contrast between these two approaches? 1. Both the cases are related to Automobile industries. Mr. Ford is talking about passenger cars & tata is talking about commercial vehicles. Main points can be argued as follows. Ford Cars | Tata Ace | Passenger Vehicles | SCV | Already made a huge market &
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APPLYING THE ISO 31000 RISK ASSESSMENT FRAMEWORK TO COASTAL ZONE MANAGEMENT V Rollason1‚ G Fisk2‚ P Haines1 1 BMT WBM Newcastle‚ NSW 2 BMT WBM Brisbane‚ QLD. Abstract The NSW Government’s Sea Level Rise Policy Statement‚ Coastal Planning Guideline: Adapting to Sea Level Rise and Draft Guidelines for Preparing Coastal Zone Management Plans have endorsed the use of a ‘risk assessment approach’ to coastal zone management. The risk assessment framework is used extensively in industry and
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STRATEGIC MANAGEMENT AND ISO 9000 Srinivas K Neelakanta STRATEGIC MANAGEMENT AND ISO 9000 ABSTRACT Strategic management is the art‚ science‚ and craft of formulating‚ implementing‚ and evaluating cross-functional decisions that will enable an organization to achieve its long-term objectives. It is the process of specifying the organization ’s mission‚ vision‚ and objectives‚ developing policies and plans‚ often in terms of projects and programs‚ which are designed to achieve these objectives
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TATA MOTORS CASE Tata Motors in Singhur case talks about the controversy related to Land acquisition by Chief Minister Buddhadeb Bhattacharya for proposed Nano factory in West Bengal. The reason for choosing West Bengal as the location was that it was believed as the most investor friendly state with faith in investment climate and government of Bengal. However‚ soon after the announcement of the Nano Project‚ the protest led by opposition leader Mamta Banerjee began as it was viewed as forcible
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TATA GROUP OF COMPANIES The Tata Group (Marathi: टाटा समूह) (Hindi: टाटा समूह) is a multinational conglomerate company headquartered in Mumbai‚ India. In terms of market capitalization and revenues‚ Tata Group is the largest private corporate group in India. It has interests in steel‚ automobiles‚ information technology‚ communication‚ power‚ tea and hospitality. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 nations
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History of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is
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Acquiring The CCNP Certification By: Josh Joseph Professor Phillip Stevens Class: CIS 100 12-06-2010 Josh Joseph Professor Phillip Stevens CIS 100 12-06-2010 Acquiring the CCNP Certification The impact of technology in our lives has grown exponentially over recent years. The demand for better‚ faster‚ more productive software and hardware equipment has increased the need for more experienced and better qualified IT specialists
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