"Issues and challenges in global advertising" Essays and Research Papers

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    Private Equity Funding in India – Issues and Challenges Swati chauhan Swati.chauhan09@gmail.com Krishna business school kanpur 1. Introduction India is the largest democracy in the world. Its main strength is availability of abundant skilled and cheap manpower. The country has been on growth trajectory in all fields as a planned economy thus becoming a safe and attractive destination for foreign investment. Currently‚ in terms of Purchase Power Parity‚ it is the fourth largest economy

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    Advertising |   |   |   |   | "Advert" redirects here. For the British musician‚ see Gaye Advert. "Advertiser" redirects here. For other uses‚ see Advertiser (disambiguation). For content guidelines on the use of advertising in Wikipedia articles‚ see   . For a proposal on advertising about Wikipedia‚ see   . A Coca-Cola ad from the 1890s Marketing | Key concepts | Product / Pricing / Promotion  Distribution / Service / Retail  Brand management  Account-based marketing  Marketing

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    Axe / Lynx: Inspiration from above - A fresh approach to a global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration from above - A fresh approach to a global product launch Tim Jones‚ Priyanka Kanse‚ Ben Shaw‚ John Jones‚ Ed Booty and Irina Pessin Institute of Practitioners in Advertising Entrant‚ IPA Effectiveness Awards‚ 2012 Axe / Lynx: Inspiration

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    YOUTH GAMBLING ABUSE: ISSUES AND CHALLENGES TO COUNSELLING BY TOYOBO‚ O. M. Ph.D woltosix@yahoo.com & JIBOKU‚ A.O. (MRS) ajibolawemmy2003@yahoo.com Department of Educational Psychology‚ Tai Solarin College of Education‚ Omu-Ijebu‚ Ogun State. ABSRTACT In recent times the global world has witnessed an upsurge of gambling activities‚ increased participation in gambling activities and gambling related problems. Research has shown that the nation’s economy is at a

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    Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of

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    AdBoard Members: ASAP VISION-Advertising Suppliers Association of the Philippines (ASAP) is the national association‚ uniting all sectors of advertising suppliers‚ guided by the highest standards of ethical‚ professional and responsible trade practice as partners in the advertising industry.  MISSION 1. Professionalize and upgrade the business trades and services of advertising suppliers and firms; 2. Uphold the highest standards of trade practices and ethics in the conduct of business‚

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    IRACST- International Journal of Research in Management & Technology (IJRMT)‚ ISSN: 2249-9563 Vol. 2‚ No. 3‚ June 2012 Overview of Instructional Design Model: Issues and Challenges Naganathan Venkatesh Research Scholar‚ NITTTR‚ India Dr. Kit Chee Wong Adjunct (Visiting) Professor of Management. UGSM-Monarch Business School Switzerland. Adjunct Faculty University of Wales UK. Abstract: Instruction design (ID) is perhaps the most critical component of material development of today’s

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    Question - “Advertising is a nonpersonal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media." Explain. Answer Meaning of Advertising - Advertising is an activity of attracting public attention to a product‚ service‚ or business as by paid announcements in the print‚ broadcast‚ or electronic media. Definition of Advertising - "Advertising is the non-personal communication of information

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    Introduction Global marketing refers to marketing activities coordinated and integrated across multiple country markets. The concept of this involves the creation of a single or standardized strategy for a product‚ service or a company (Johansson‚ 2006). Those markets are not only defined within country boarders‚ but are also defined by buyer preferences that are similar across countries. Recently‚ going global becomes a trend. As Crespy (1986) indicated‚ firms should turn themselves into global corporations

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    Advertising has changed the market and consumer culture of America. In the 19th Century‚ those changes in the market paralleled changes in the modes of transportation and communication and urban growth. Today‚ advertising on the World Wide Web has become a recent phenomenon because most consumers surf the Internet daily. Advertising is a deeply pervasive part of all lives lived in consumerist economies. The average individual in Western society is bombarded with several hundred adverts per day

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