"Issues and challenges in global advertising" Essays and Research Papers

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    Advertising for Advocates

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    “A bar on advertising for Advocates in India under Advocates Act‚1961 and Bar Council of India Rules” ANALYSED BY: MOSES PINTO 5TH YEAR LL.B.(HONS.) ROLL NO. 512 ACADEMIC YEAR: 2012-13 PREFACE

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    Language of Advertising

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    The Peculiarities of Advertising Language Moscow - 2010 Summary The peculiarities of advertising language are the subject of this graduation paper. At the beginning‚ in the first chapter is given

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    Issues & Challenges faced by Entertainment Electronics Industry Change is relentless within the Entertainment Electronics Industry (EEI). Successful leaders over the short AND long term must doggedly address change. They must never tire - never get mired in the romance of their history. As EEI is the harbinger for most other industries‚ issues hit here first and must be sorted out amid tremendous pressure. Winning EEI industry leaders tend to be either visionary business strategists or the consummate

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    primary school‚ “Global Warming refers to the increase the temperature of the earth due to the absorption of infrared rays of sun by the greenhouse gases — Carbon dioxide being the major one.” After watching the movie “An Inconvenient Truth”‚ I began to realize what we humans have been doing to our home planet. It forces one to think that humans are the major cause of this hazard. It encourages one to believe the fact that there are ways in which we can reduce the effects of global warming. On the

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    Kids Advertising

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    A PROJECT REPORT ON ADVERTISING AND KIDS Acknowledgement The subject matter of this report would remain incomplete without acknowledging gratefully the efforts and inputs of the people who made it possible. With deep sense of gratitude I acknowledged the encouragement and guidance received by Mr.Gajendar Sharma‚ for facilitating with suggestions/comments for maintaining the quality of the report. I feel indebted to all the kids and their parents especially who patiently

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    Internet advertising

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    Advertising on the Internet started on October 27‚ 1994 with banner ads (Nagar‚ 2009). Since then‚ advertising on the Internet has developed rapidly together with the growth of the Internet traffic‚ and also create the clutter. As a result‚ many companies are using Internet advertising as an important tool to promote their products. It’s also a forum for customer communications and channel of distribution (Wolin‚ Korgonkar‚ Lund‚ 2002). Even Internet advertising is becoming more and more popular;

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    Surrogate Advertising

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    these products in the media in the year 2002. ORIGIN OF SURROGATE ADVERTISEMENTS As a reaction to the directive of Government‚ the liquor & tobacco majors sought other ways of endorsing their products. They have found an alternative path of advertising through which they can keep on reminding their liquor brands to their customers. They have introduced various other products with the same brand name. Launching new products with common brand name is known as brand extension‚ which can be carried

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    Mcdonald's Advertising

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    Advertising generally tries to sell the things that consumers want even if they should not wish for them. Adverting things that consumers do not yearn for is not effective use of the advertiser’s money. A majority of what advertisers sell consists of customer items like food‚ clothing‚ cars and services-- things that people desire to have. On the other hand it is believed by some advertising experts that the greatest influence in advertising happens in choosing a brand at the point of sale.  Advertising

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    Women In Advertising

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    Karoline Silva Final paper Gender and Communication How Women are perceived in Advertisements It is safe to say that through out history advertising has been a major factor to large corporations around the world. In order to sell their products while maintaining a successful business‚ these large corporations have become extremely smart on how to get the viewers attention. Women and men are both used in advertisements‚ but as the world changes and the media continues to grow even larger‚ it seems

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    among all the departments of IKEA‚ everything that IKEA does has the aim of reducing price to the customer. Besides its success stories‚ the company has faced environmental and social issues. The environmental issue of Formaldehyde was solved but sales dropped by 20% in Denmark. In 1992‚ the company got the same issue‚ which cost IKEA around $7 million. IKEA learned a lesson; publicity can bring a big loss in sales‚ not considering the damage to the brand image. In the spring of 1995‚ another film

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