Introduction to Integrated Marketing Communications Ann Bastianelli December 12‚ 2013 Agenda • Marketing –Inside Out & Outside In approaches to Connecting • Building Powerful Brands –4Ps –5Rs • IMC Themes‚ Principles‚ Processes Marketing: The Competitive Advantage Marketing B2C = Responding to Customers B2B = Influencing the Channel to respond to customers Besides Marketing‚ what other sources of competitive advantage are there? MARKETING 4Ps: INSIDE OUT One-Way Customer
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THE EFFECT OF PLAYING ONLINE GAMES ON PRODUCTIVITY LEVELS An Interactive Qualifying Project Report Submitted to the Faculty Of the WORCESTER POLYTECHNIC INSTITUTE In partial fulfillment of the requirements for the Degree of Bachelor of Science by Michael Anastasia AND Jeremiah Chaplin Date: May 5‚ 2005 Professor Mark Claypool‚ Advisor Abstract Playing computer games at work is often discouraged‚ even though there is evidence that work breaks increases productivity and that
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Kudler Fine Foods Loyalty Program Gregory Brentlinger‚ B.J. Maynard‚ Michael Penrod‚ Travis Royal‚ Linda Tengvall‚ and Brandon Wood BSA/375 May 21st‚ 2012 Srinivas Vadde Outline Abstract…………………………………………………………………………………... | 4 | Introduction………………………………………………………………………………. | 5 | Statement of Scope and Goals……………………………………………………………. | 5 | Goals and Objectives……………………………………………………………………... | 5 | Supporting Measures for Success………………………………………………………… | 7 | Summary of Project Feasibility……………………………………………………………
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POINT/COUNTER-POINT: Should Speculators Use Currency Futures or Options? POINT: Speculators should use currency futures because they can avoid a substantial premium. To the extent that they are willing to speculate‚ they must have confidence in their expectations. If they have sufficient confidence in their expectations‚ they should bet on their expectations without having to pay a large premium to cover themselves if they are wrong. If they do not have confidence in their expectations‚ they
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Chapter 1: Using technology to change the world Social Networking: the gathering together of groups of people using online tools to connect and exchange ideas Crisis Mapping tool: collects information from e-mails‚ text messages‚ blog posts‚ and twitter tweets and maps them‚ making the information instantly publicly available (Ushaldi‚ swiftriver). Digital Divide: the gap between the levels of Internet access and the availability of technical tools in different regions of the world **Prevents
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International Journal of Management and Strategy (IJMS) 2012‚ Vol. No.3‚ Issue 4‚ January-June 2012 http://www.facultyjournal.com/ ISSN: 2231-0703 “FACTORS AFFECTING CONVERSION OF FOOTFALLS IN RETAIL STORES” Abu Bashar‚ Assistant Professor‚ Brown Hills College of Engg & Tech.‚ Faridabad‚ Haryana‚ INDIA ABSTRACT In this research paper efforts have been made to explore various factors which affect the behavior of consumers in a retail outlet. A random sample of respondents visiting retail
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and payments in local currencies for Japan‚ the UK and Germany. The current risk management program hurts the company because it doesnot consider Aspen’s expenses abroad that balance sales exposures to currency fluctuations. We then recommend that Aspen hedge completely its exposure but after “natural hedging”‚ which we recommend increasing thanks to the larger financial capacities allowed by its IPO. Using options for aggregated positions (by estimating yearly sales per currency)‚rather than having
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Introduction Unemployment means the state of being without any work both for educated and uneducated person for earning one’s livelihood. Our focus is only the educated unemployment person in Bangladesh. It is a great concern in Bangladesh. Every year hundreds of thousands student are coming out from college and university. At present the toughest task for any young educated man is to manage a job. An educated person has to run year after year from office to office to find out a job. Hundreds of
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University of Phoenix Material Outreach Plan In this assignment‚ your Learning Team will compile information for three Outreach Plans‚ each specific to a different special population. The Outreach Plan should provide information to human services workers to assist when working with members of that special population in the community. The information can be presented as a paper or as a Microsoft® PowerPoint® presentation. Select and complete one of the following assignments: Option
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Procrastination maybe a good thing Procrastination among college students is a common phenomenon. In this paper‚ I will talk about how procrastination maybe a good thing for students by explain in two aspects. First‚ I will apply this phenomenon of putting off review before exam to the difference of short-term memory and long-term memory. Then I will explain how frontal lobe among other lobes contributes to the decision of procrastination. I am a lot worse than I was at procrastinating last year
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