Services marketing-103038 Part A 1. Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a goods-base business. There are several major differences‚ including: 1. The buyer purchases are intangible 2. The service may be based on the reputation of a single person 3. It’s more difficult to compare the quality of similar services 4. The buyer cannot return the
Premium Marketing Strategic management Balanced scorecard
Chapter 13 Questions Page 278 Question 2: Holding a single stock or bond is a big risk because it would depend on only how one company is doing. If you diversify your savings and hold a small portion of many stocks or bonds there is less risk because the risk is split between many companies so even if one goes down you only lose a small portion. Mutual funds make diversification easier. Page 278 Question 4: A government budget deficit is when government spending exceeds the revenue the
Free Economics Money Investment
emphasize the product of decision-making but does not emphasize the actual process of decision-making. Critical thinking is the mechanical process by which problems are perceived‚ alternative solutions weighed‚ and rational decisions are made (McCall‚ Kaplan‚ xv). Decision-making is the product of critical thinking. My occupation as a network technician affords me the opportunity to think critically each day. Critical thinking allows me make decisions based on fact rooted in logic. If a user cannot log
Free Critical thinking Problem solving
The APA learning activity help me learn how to cite multiple authors‚ personal interview and much more. The APA citation is a skill set I will practice and master thru my tenure at Kaplan University. Although‚ my memo writing has improved I did not have prior knowledge about memo writing before the term began. Now that I have written several memo within this course. I am more confident in drafting‚ editing‚ design and layout for the
Premium Writing Essay Learning
Total Shareholders’ Equity 2952 3243 Total Liabilities & Shareholders’ Equity 6383 6729 Total Revenues 9779 10281 Cost of Sales 8165 8727 Gross Revenue 1614 1554 Depreciation 278 278 Amortization of Goodwill 343 343 Selling‚ general & administrative expenses 430 485 Provision for income taxes 163 157 Net Revenue 400 291 1992 1993 Acid Test Ratio Cash‚ Marketable
Premium Generally Accepted Accounting Principles Balance sheet Revenue
words‚ the government is constrained” (James Q. Wilson‚ 278).Most of these restraints are created by bureaucratic red tape which is the collection or sequence of forms and procedures required to gain bureaucratic approval for something‚ especially when oppressively complex and time-consuming. “Herbert Kaufman has explained red tape as being one of our own making: ‘Every restraint and requirement originates in somebody’s demand for it’” (Wilson‚ 278). If Americans want to get rid of the red tape that
Premium Bureaucracy
References: A Cooperative Strategy for 21st Century Seapower. (2007‚ October). Retrieved from Official Website of the United States Navy: http://www.navy.mil/maritime/Maritimestrategy.pdf Kaplan‚ R. (2012). The Revenge of Geography. New York: Random House. Kearns‚ G. (2009). Geopolitics and Empire: The Legacy of Halford Mackinder. Oxford: Oxford University Press. Mackinder‚ H. (1904). The Geographical Pivot of History. The Geographical Journal
Premium Navy Geography United States Navy
Career Goals | My Career Goals as a Paralegal | | My Career Goal is to be a paralegal after I finish my two year degree at Kaplan University in 2014. I am looking forward to learning everything I can about being a paralegal. | | | 6/11/2012 | | My Career goal is to become a paralegal. Unlike‚ most of the students that are taking these courses to become lawyers or to further their education in law‚ I am satisfied with just getting my associates in Paralegal. Our jobs are just
Free Law Lawyer
Bibliography: Kaplan‚ Elliott. Understanding GPS: Principles and Applications. Boston: Artech house Publishers‚ 1996 Thompson‚ Steven D. An Introduction to GPS‚ (Everyman ’s Guide To Satellite Navigation. ARINC Research Corporation‚ 1994 "The Untold Story of CALCM: The
Premium Global Positioning System Navigation
past two decades‚ the Balanced Scorecard (BSC) has been proposed as an integrated framework for the implementation of financial and nonfinancial performance measures that helps organizations align their initiatives with the organization ’s strategy (Kaplan & Norton‚ 1992). The United States Postal Service delivers more mail to more addresses in a larger geographical area than any other post in the world. The Postal Service delivers to more than152 million homes‚ businesses and Post Office boxes in
Premium Balanced scorecard Strategic management Management