Business Horizons (2010) 53‚ 59—68 www.elsevier.com/locate/bushor Users of the world‚ unite! The challenges and opportunities of Social Media Andreas M. Kaplan *‚ Michael Haenlein ´ ESCP Europe‚ 79 Avenue de la Republique‚ F-75011 Paris‚ France KEYWORDS Social Media; User Generated Content; Web 2.0; Social networking sites; Virtual worlds Abstract The concept of Social Media is top of the agenda for many business executives today. Decision makers‚ as well as consultants‚ try to identify
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TABLE OF CONTENTS 1. Introduction .................................................................................................. 2 1.1 Company Background ...................................................................... 2 1.2 Research Topic Questions and Objectives ....................................... 2 1.3 Research Rationales or Contribution ................................................ 3 2. Literature Review ......................................
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Business & Economic Studies 9(2)‚ 54-64. Inamdar‚ N. & Kaplan‚ R.S. (1992) "Applying the balanced scorecard in healthcare provider organizations. Journal of Healthcare Management 47(3)‚ 179-195. Kaplan‚ R.S. & D.P. Norton (1992). The balanced scorecard: Measures that drive performance. Harvard Business Review 70(1)‚ 71-79. Kaplan‚ R.S. & D.P. Norton. (1993). Putting the balanced scorecard to work. Harvard Business Review 71(5)‚ 134-140. Kaplan‚ R.S. & D.P. Norton. (1996). Using the balanced scorecard
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My Journey to Becoming a Physician Assistant Danielle Kaplan University Abstract In pursuit of becoming a Physician Assistant I have learned that there are requirements beyond my Bachelors Degree of Science in Health Science. In order to become a licensed Physician Assistant (P.A) I will need to successfully graduate from an accredited Physician Assistant Program which must be approved by the Accreditation Review Commission on Education for Physician Assistants. Followed by completing
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Naomi Shihab Nye is a poet‚ essayist‚ children’s writer‚ and distinguished anthologist (Almon 273). Naomi’s works "explore the ways heritage and history contribute to personal identity" ("Naomi Shihab Nye"). Her writings continually show a love for human diversity (Almon 273). Although Nye’s works have been influenced by her Palestinian-American background‚ she is neither Muslim nor fluent in Arabic (Almon 273). Nye’s works are inspired by her current home of San Antonio‚ Texas; her Palestinian background
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References: * Kaplan‚ Robert S. and Bruns‚ W. Accounting and Management: A Field Study Perspective (Harvard Business School Press‚ 1987) http://www.gale.cengage.com/pdf/samples/sp665568.pdf * Encyclopedia of Management 6th Ed. 1‚066 pp. 2009.
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organisations human capital. Why is Why knowledge a strategic resource? is knowledge a strategic resource? How do we manage an organisation’s existing knowledge base? 1. 3. Sveiby’s “Intangible Asset Monitor” (IAM) framework Kaplan & Norton’s “Human Capital Readiness” framework 2. 3 Why is knowledge a strategic resource? continued Why is knowledge a strategic resource? 4 At the inaugural UNSW ASB “Meet the CEO” event in 2004‚ Sir Richard Branson
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Landscape office and Enclosed office. Landscape office is also known as open-plan office and open office. Generally‚ all employees‚ including clerks and managers‚ are in a wider room with less of physical barriers (Brennan‚ Chugh‚ & Kline; Brookes & Kaplan‚ qtd. in Davis 2001)(Oldham & Brass‚ 1979). Since that it ables to utilise space‚ open-plan office can contain substantial workers. Alternatively‚ the enclosed office is traditionally called “multi-cellular” offices. That is‚ every worker has an individual
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Safety of Sunscreen The sun’s rays have powered life on our planet since its creation‚ and have made life possible for all living things. The sun is one of the most important elements of the universe‚ but in recent years has only been condemned for some of its harmful effects on humans. Lately‚ all that is heard about the sun anymore is how can be harmful and how protection from overexposure is needed. Many people are scared of dangerous overexposure effects such as sunburn‚ premature aging of the
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References: Heubeck‚ Elizabeth. (2007). Teen Peer Pressure: Raising a peer pressure-proof child. Retrieved May 1‚ 2009 from http://www.webmd.com/parenting/features/teen-peer-pressure-raising-peer-pressure-proof-child Kaplan‚ Leslie. (1997). Coping with Peer Pressure. New York: Hazelden/Rosen. Kreske‚ Damian. (2008). How to Say No to Drugs. New York Facts on File‚ Inc. Nemours Center/ Foundation’s Kids Health. (1995-2009). Smoking. Retrieved May 1‚ 2009 from http://kidshealth
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