Advertising Creativity Matters MICAEL DAHLEN Stockholm School of Could "wasteful" advertising creativity that does not add to the functionaiity of the advertisement (i.e.‚ it neither enhances recaii and iiking of the advertising‚ nor Economics micael‚dahlen@hhs.se increases comprehension and persuasiveness of the communicated message) be useful? An expérimentai study shows that it can. By signaling greater effort on behaif SARA ROSENGREN Stockholm School of Economics sara.rosengren@hhs
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The 5th state of matter INTRODUCTION Ice is transformed to water at 0°C when the energy of its molecules (particles) increases. Water is similarly transformed to vapor at 100°C (Fig.1). Much stronger zigzag motion of the particles separates and ionizes hydrogen and oxygen i.e. plasma comes into existence (above 13 000 K). Do all bodies fit one of these four states of matter? The answer is: no‚ e.g. the solar corona does not! Fig. 1 The temperature scale. It starts at 0K. Is it infinite long
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citizens were living in abject poverty‚ and many felt that Tsar Nicholas II was a weak and ignorant leader who added to (instead of minimized) their struggles. These feelings of dissatisfaction culminated in the Revolution of 1917‚ in which the tsarist regime was overtaken by Vladimir Lenin‚ leader of the communist party. Despite the fact that the casualties that Russia faced in World War I added to unrest‚ in reality it was Nicholas II’s weak leadership and poor decisions that truly sparked revolts
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Tsars were most to blame for the problems inherited by Nicholas II when he ascended to the throne in 1894? When Nicholas II ascended the throne in 1894 he wasn’t facing any single issue left by a single Tsar he was facing the culmination of the three previous rulers’ mistakes that they had left behind or inherited and made worse. However the biggest problems had arguably been left by Russia’s most “liberal” Tsar‚ Alexander I. Nicholas I faced a multitude of problems when he ascended to the
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The T-TEST 1.0 INTRODUCTION The t-test was developed by W. S. Gossett‚ a statistician employed at the Guinness brewery. However‚ because the brewery did not allow employees to publish their research‚ Gossett’s work on the t-test appears under the name "Student". The t-test is sometimes referred to as "Student’s t-test." Gossett was a chemist and was responsible for developing procedures for ensuring the similarity of batches of Guinness. The t-test was developed as a way of measuring how closely
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Synergy Meets Hilarity Vanya and Sonia and Masha and Spike’s director had to possess certain qualities to do this brilliant play justice. Nicholas Martin successfully slides into place and does just that. The direction of V.S.M.S. had to tackle the dynamics of a family in a clever way that radiates fun and hilarity. According to the Tony Awards in 2013‚ excellence was achieved. This fact alone illustrates that Martin led the play to the metaphoric ‘Promise Land’ by obtaining theatre’s most prestigious
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political‚ and social systems after the fall of a government were the collapse of Czar Nicholas II’s government‚ which led to the creation of the U.S.S.R‚ and the fall of Reza Pahlavi’s government‚ which led to the creation of the Islamic Republic of Iran. Both had certain historical circumstances that led to their collapse‚ and many different changes that occurred as a result of the collapse. When Czar Nicholas II came into power in 1894‚ he continued the autocratic rule that Russia had in place
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existence. However Nicholas Carr‚ author of the short essay “Is Google Making us Stupid?” states that while the Internet may be a “lifesaver” it also has its downfalls. Carr uses personal stories and tells of his extensive research in the area to make his readers believe in his credibility. This appeals to ethos‚ combined with his friendly tone‚ create an effective argument for why the Internet might actually be making humans stupid. In the short essay “Is Google Making us Stupid?” Carr talks about how
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energy. The design won a silver award at the Lite-On awards last year What is the T-box? The T- box is a power generated device that harnesses wind energy as trains run over railroad tracks. This alternative form of wind energy produced by trains is very unique‚ as it does not depend on any natural energy sources. Instead‚ the energy generated from this device is produced as a consequence of human activity. The T- box device generates energy without any interference of the normal train operation
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Social Class Matters Diane Shutt SOC 120 Lawrence Randolph Social class‚ although somewhat illusive in meaning‚ is one of the most important conceptual discussions among sociologists. Developed in the mid-eighteenth century‚ originally class was a process to categorize animals‚ plants‚ and any natural event not promoted by humans
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