good or service is promoted to potential consumers. A typical product policy created by a business for a manufactured product might attempt to manage how the item will be perceived by its target market and could also contain information about how durable the product is. Product policy covers product planning and development‚ product line‚ product-mix‚ product branding or identification‚ product style‚ product positioning and production packaging. It includes product diversification. PRODUCT POLICY
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The book Why We Buy by Paco Underhill expresses massive depth in knowledge and understandings of their research on shopper’s behavior on why and how people shop. His company Envirosell‚ researched actual behaviors of each customer at stores‚ and by using their trackers‚ they recorded every detailed actions shopper made in the stores. This book was divided into five parts‚ the science of shopping‚ mechanics of shopping‚ demographics‚ dynamics of shopping and last the culture of shopping. It delivered
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PRODUCT CHARACTERISTICS & CLASSIFICATIONS Product level: The customer value hierarchy Is product a tangible offering? No‚ it’s more than that. “Product” is anything which can satisfy market. People classify products according to customer value. It’s illustrated by this circle system. At the centre is core benefit which the customer really buy. Take Shilla‚ a hotel of SamSung group‚ for example‚ when you get there‚ what are you pay for? Is it a room‚ or a bed‚ or a shower? Not at all. Basically
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Q 2.1 Evaluate how to involve the learners in the assessment process My sector of learning is manufacturing and I trained staff to achieve operational skills within my organisation. As a teacher/trainer I will first of all go through an initial assessment‚ which provides the information to decide their starting points. In this way I will be able to measure their achievement and progress. I would also be able to identify my individual student needs and learning style (VAK). Secondly‚ I will do
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Product * A good‚ idea‚ method‚ information‚ object or service created as a result of a process and serves a need or satisfies a want. It has a combination of tangible and intangible attributes (benefits‚ features‚ functions‚ uses) that a seller offers a buyer for purchase. The Product Concept * This orientation holds that consumers will favor those products that offer the most quality‚ performance‚ or innovative features. * A philosophy that a good product creates its own market‚
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players in this field like Pepsi‚ coke and many regional and local brands. There are many legal provisions which effects the decision of product manager. Rules was formed by Indian Standards Institution on 30 November 1970‚ after the draft finalized by the Food Hygiene‚ Sampling and Analysis Sectional Committee had been approved by the Agricultural and Food Products Division Council. This code has been prepared keeping in view that unless the factory producing the food is governed by a strict hygienic
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Understand and enable interaction and communication with individuals who have dementia Unit code: Dem 312 1. Understand the factors that can affect interaction and communication of individuals with dementia 1.2 Explain how physical and mental health factors may need to be consider when communicating with an individual who has dementia. There are many factors to consider such as pain‚ pain can cause misunderstandings as individuals may be in so much discomfort they cannot what they want and
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is one of which products tend to be countercyclical. Demand for such products normally remains constant and unaffected by economic distress. The color cosmetics are predicted to see a slowdown in volume demand. A growing trend in the cosmetic industry is the introduction of ‘green’ products. More than one in seven (16%) of global beauty products launched in 2008 were certified organic‚ ethical or natural. There are concerns that the global economic climate will stifle new product development‚ innovation
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Chapter Sixteen; Strategic Launch Planning The firm should think of product commercialization in two sets of decisions: 1. Strategic Launch Decisions a. Strategic platform decisions (overall tones and directions) b. Strategic action decisions (define to whom we are going to sell and how) 2. Tactical Launch Decisions a. Marketing mix decisions such as communication‚ promotion‚ distribution‚ pricing‚ etc. b. Strategic givens (already established; difficult or costly to change
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Identify the different substances which individuals might use‚ how they are used and their likely effects. Abused substances produce some form of intoxication that alters judgment‚ attention‚ perception‚ or physical control. Psychoactive drugs can be categorised into three broad groups: 1 Stimulants: Amphetamines‚ Cocaine‚ Crack‚ Ecstasy‚ Anabolic steroids 2 Depressants: Cannabis‚ Alcohol‚ Benzodiazepines GHB etc. 3 Hallucinogens: LSD‚ Magic Mushrooms (Psilocybin)‚ Skunk. Drugs also have street
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