2/3/2010 CHAPTER 5 Product and Service Strategy and Brand Management Slide 5-1 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 1. Explain the offering concept and offering mix portfolio. 2. Describe how the marketing manager modifies the offering mix. 3. Identify and describe the stages in the new-offering development process. 4. Identify and describe the stages in the product life cycle. Slide 5-2 1 2/3/2010 AFTER READING THIS CHAPTER YOU SHOULD BE ABLE TO: 5. Explain the
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Fast moving consumer goods are non-durable products that are sold quickly and at relatively low cost. The products are sold in large quantities‚ so the cumulative profit on such products can be large. This leads to a recurrent cycle of consumption that makes it feasible to mass produce the goods. Thus Fast Moving Consumer Goods (FMCG)‚ are the products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small‚ they generally sell in large
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410 Marketing of physical products VS marketing of services The marketing of physical products and marketing of services expose two different situations in marketing which requires different strategies. With physical product marketing you need to consider the product‚ price‚ place and promotions which are the standard 4Ps approach. When it’s come to marketing of services you need to consider people‚ process and proof on top of the standard 4Ps approach. Services are intangible‚ inseparable‚ perishable
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MAKE OR BUY Management decision should be based on careful consideration of all the factors‚ including implication as regard to tax liability. Keeping view various tax implications that are relevant while taking some specific management decision under different provision of Income tax Act have dealt with: Make or Buy: One of the vital investment subject to the influence of tax factor is “Make or buy decision”. Most of the companies have to decide sometimes or the other whether they should buy a part
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Individual: Information Use Paper Barry Allen CIS/50001/27/2018 Wally West Within an organization information is like a network of ideas‚ opinions‚ facts‚ or technology used for discussions or structure in the company. If there wasn’t proper communication or a proper way to convey this information‚ the organization would most likely come to a halt and eventually shut down. Information is key to the development of any company. We can look at this information as data so we can learn about
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Combating Products & Services Summary: This article revolves around the concept of hybrid solutions i.e.‚ combining products and services into innovative offerings to attract more customers and provide superior value to them. The article identifies two basic characteristics of any offering- complementarity (when used together) and independence (used separately) based on which four types of hybrid offerings emerge. These are as follows: i. Flexible Bundle: These bundles (of product and service) are
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i4.1 Best product value strategies: As the world’s largest furniture retailer‚ IKEA is known for its product’s value‚ in terms of quality‚ style‚ affordability‚ functionality and durability. Their appliances and furniture is designed base on modern architecture and associated with eco-friendly interior design. Moreover‚ the company is known for its affordable products with highest quality and products with many functions inside. Therefore‚ its business idea is "To offer a wide range of well designed
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Scientific Investigation Into The Manufacture Of paint Introduction: PPG Industries is a leader in its markets; is a streamlined‚ efficient manufacturer; and operates on the leading edge of new technologies and solutions. In this assignment I will be comparing the process of paint with the industry and in the laboratory. Process of paint In the industry Making paint involves mixing the pigment with resin‚ solvents‚ and other additives to form a paste. This is normally done as the first
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am choosing to answer this unit in essay form. Personal hygiene can be described as the skill of maintaining one’s body; by grooming and keeping it clean and attractive in appearance. This skill helps to increase a person’s self- esteem‚ confidence and well- being and physical health. Good personal hygiene reduces any risks of skin complaints‚ unpleasant smells and bacterial or parasitic infection and it is important to encourage the individuals that I support to maintain their hygiene so that
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of New Products and Services It involve bringing two separate elements into accord: customer satisfaction and technical feasibility. R&D Objectives: 1. The definition of the target market 2. The product’s concept 3. The benefits the product will deliver 4. How the product will be positioned in the market 5. The product’s features‚ attributes‚ design specifications and requirements Product Strategy Quality Function Deployment (QFD) Alternative managerial technique for product development
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