* * LO1: Delivering Value to Customers * * The Marketing Philosophy and its Relevance to Corporate Culture * Marketing philosophy: holds that achieving organisational goals depends on determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors. * Takes an outside-in perspective: * Starts with the well-defined market‚ focuses on customer needs‚ coordinates all the marketing
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Is it possible to build better bureaucracies? Introduction The conception of bureaucracy is one of the most dominant notions in both organization theory and social science. It plays a significant role in modern society. (Clawson‚ 1980) Ever since the basic characteristics of bureaucracy were formulated by Max Weber‚ it has been suffered from derogatory remarks and harsh criticism and from various perspectives. For example‚ feminists such as Kathy Fergusson (1984)‚ liberals such as Mills (1951)
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in this literature review is the area of Customer Satisfaction. The authors job is as a Customer Care Manager for Senator Windows for the past 15 years. The area of interest is therefore centred on the elements required to achieve the required level of customer satisfaction and also the methods that can be used to effectively measure it. Scope It would be desirable to limit the scope of the research to industry sector and geographies for the industry sector relevant to the authors business.
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some time. In 2008‚ Monitor’s consulting work slowed dramatically during the financial crisis. In 2009‚ the firm’s partners had to advance $4.5 million to the company and pass on $20 million in bonuses. Then Monitor borrowed a further $51 million from private equity firm‚ Caltius Capital Management. Beginning in September 2012‚ the company was unable to pay monthly rent on its Cambridge‚ Mass.‚ headquarters. In November 2012‚ Monitor also missed an interest payment to Caltius‚ putting the notes
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Quiz 2 1) Cost-volume-profit analysis is used primarily by management: A) as a planning tool B) for control purposes C) to prepare external financial statements D) to attain accurate financial results Answer: A Diff: 1 Terms: cost-volume-profit (CVP) Objective: 1 AACSB: Communication 2) One of the first steps to take when using CVP analysis to help make decisions is: A) finding out where the total costs line intersects with the total revenues line on a graph. B) identifying which costs are variable
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METHODOLOGY In order to identify and evaluate the extent to which British Bulkers applies CSR in its business‚ both secondary and primary research was held. More specifically‚ secondary information about the company was collected through its corporate website. Moreover‚ online sources were used to analyze the external environment of British Bulkers‚ while articles and textbooks were also used‚ in order to analyze the importance of CSR in business in general and the shipping business in specific
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The Cost of Turnover Putting a Price on the Learning Curve by Timothy R. Hinkin and J.BruceTracey Employee turnover does more than reduce service quality and damage employee moraleit hits a hotels pocketbook. E mployee turnover has long been a concern of the hospitality industry‚ and therefore of researchers who examine industry human-resources concerns. One stream of research that arose in the past 20 years was an effort to quantify the cost of employee turnover. Although most managers
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Should Privacy Be Valued Over Security In The US? In most recent events the debate over the United States citizen’s rights to privacy has come up more and more frequently starting after the attacks of 9/11. The United States government has put into motion a number of precautionary levels of security and restraints on the American citizen’s out of fear of another large tragedy such as 9/11 and even more recently the Boston Bombing. The matter of if the added security precautions are therefore infringing
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Evaluate possible economic policies‚ other than increasing the age limit‚ that a government might use to reduce significantly the consumption of alcoholic drinks. The market mechanism should allocate scarce resources to maximise consumer welfare. Alcohol is an example of a demerit good. A demerit good is one which is overprovided by the market mechanism. Apart from alcohol‚ drugs and prostitution are also examples of demerit goods. Consumption of these goods produces large negative externalities
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THIRTEEN CUSTOMER SERVICE FACTS BY: Michael A. Aun‚ CSP‚ CPAE Speaker Hall of Fame Reference - http://www.nsacentralflorida.com/Articles/Thirteencsfacts.pdf Thirteen Customer Service Facts. Fact Number One Dissatisfied customers tell an average of ten other people about their bad experience. Twelve percent tell up to twenty people. In very simple terms‚ bad news spreads rather quickly. Don’t think for a moment that your poor performance in servicing your client goes unnoticed. Not only
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