Patrick Arnason MGMT 475 Paper #1 1/23/12 Ensuring Whole Food ’s Future The organic foods giant originated in 1978 as a simple dream by its CEO and founder John Mackey: to do something different with food. His vision first began with the simply realization of food ’s importance in personal well-being. It all began as a humble storefront in Austin Texas‚ Mackey and his then girlfriend‚ Renee Hardy‚ who made everything from scratch and helped develop this grocer empire. Together‚ their budding
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ปัญหาที่ John Mackey ต้องการจะทราบก็คือ จะทำอย่างไรให้ whole food market สามารถมีrevenue $10 billion และ มีสาขามากกว่า300 สาขาภายในปี 2010 โดยยังคงรักษาคุณภาพในสินค้าและบริการ และชื่อเสียงที่มีอยู่ได้ ซึ่งข้อมูลที่แสดงในปี 2004 พบว่าบริษัทมี revenue $3.86billon และมี 172 สาขาในประเทศอเมริกา แคนาดา และอังกฤษ จากการวิเคราะห์สถานการณ์สภาพแวดล้อมทั้งภายนอกและภายในของ Whole food market ทำให้สามารถนำมาใช้ประเมินตัวเลือกกลยุทธ์ในการดำเนินธุรกิจเพื่อหาทางเลือกที่ดีที่สุดได้ดังนี้ • เนื่องจากลูกค้าเป็นพื้นฐานหลักของความสำเร็จของบริษัท
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Industry Analysis Dominant Industry Characteristics Since going public in 1991‚ Whole Foods has focused on acquiring other small owner-managed natural and organic food stores as well as opening new stores of their own. However in 2002-2006‚ they decided that instead of making acquisitions‚ Whole Foods growth strategy would be based on opening new stores. Whole Foods chooses upscale‚ urban metropolitan areas to place their stores. These locations are high traffic shopping locations‚
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2006‚ Whole Foods had adapted into the “worlds largest retail chain of natural organic foods supermarkets.” Whole Foods rapid growth and achievements is primarily due to being highly selective about what they sell‚ and also maintaining quality standards and integrity. Whole Food’s cited mission statement is to “promote vitality and well-being for all individuals by offering the highest quality‚ least processed‚ and most flavorful natural and naturally preserved foods available. Whole Food’s
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A token economy is a method of behavior modification intended to increase desirable behaviors and decrease undesirable behaviors with the use of tokens. Individuals receive tokens immediately after displaying desirable behavior. Individuals collect these tokens and later exchange them for a meaningful object or privilege (Cooper‚ Heron‚ & Heward‚ 2007). Anthony and Mia are typically developing seven-year-old twins whose parents expressed concern regarding the children’s mathematical abilities. More
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ENVIROMENT Quick Study 1 (p. 34) 1. Q: Define the term international business‚ and explain how it affects each of us. A: International business is any commercial transaction that crosses the borders of two or more nations. International business involves each of us every day. We consume goods that originate outside our borders or that contain components made abroad. We also consume services‚ such as a news broadcast or music entertainment‚ that are sent to us from abroad. Quick Study 2 (p. 36)
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Whole Foods 1. Using the ABC model of an attitude‚ analyze what John Mackey’s online comments about Wild Oats reveal about his attitudes. The Affect of Mackey’s attitude can be seen in his statement to Perry Odak‚ the owner of Wild Oats‚ stating that “I’m going to destroy you”. The Affects can also be seen in Rahodeb’s online posted when he stated that “[Wild Oats management] clearly doesn’t know what it is doing. It has to future and no value. The verbal statement about Mackey’s feelings
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store size preventing “in and out” consumers Economy troubles: customers switching to lower cost products Strengths One of Whole Food’s strengths is their passion for food and high standards for quality products. They guaranteed 100 percent satisfaction on all items purchased. They have a competitive advantage when it comes to the size of their stores. Very few natural foods stores have stores larger than 20‚000 square foot. Each Whole Food’s store had a customized layout to fit the
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Extended Text: Author: Duncan Stuart Book: The Whole Of The Moon Introduction: Kirk finds out he has cancer and this has drastic effects on his life. The Whole Of The Moon by Duncan Stuart shows that at start of the novel he is really negative but eventually pulls through and deals with it. In these next few paragraph’s it will explain how he becomes positive from negative. Paragraph 1: At the beginning of the novel Kirk finds out he has cancer and finds it hard to do simple everyday
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Case Summer 2013 Whole Foods Case Analysis Since John Mackey opened the first Whole Foods Market in 1980‚ Whole Foods has grown into one of the largest supermarkets chain in the nation. In the 80s‚ Whole Foods expanded mostly through acquisition. By late 90s and early 2000s‚ Whole Foods expanded more through opening their own new stores. By 2006‚ it became the nation’s largest natural foods retail chain and was listed on the Fortune 500 list. This paper is going to discuss Whole Foods’ strategy‚
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