Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spend budget and customer negotiations with marketing owning the Recommend Retail Price do not work in today ’s information driven age. Retail sales volume is now 80% controlled by 2-3 chains with a scattering
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History ITC was incorporated on August 24‚ 1910 under the name of ’Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. The Company celebrated its 16th birthday on August 24‚ 1926‚ by purchasing the plot of land situated at 37‚ Chowringhee‚ (now renamed J.L. Nehru Road) Kolkata‚ for the sum of Rs 310‚000. This decision of the Company was historic in more ways than one. It was to mark the
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Origin ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata‚ West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG)‚ Hotels‚ Paperboards & Packaging‚ Agri Business & Information Technology. Established in 1910 as the Imperial Tobacco Company of India Limited‚ the company was rechristened as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974. The periods in the name were removed in September 2001 for the company
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RELATED TO TWO COMPANIES HUL & ITC HUL (Hindustan Unilever Ltd.) This Company is earlier known as Hindustan Lever Ltd. This is India’s largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products‚ and also food and Water Purifier available with it. According to Brand Equity‚ HUL has largest no of brands in most trusted brands list. 16 of HUL’s brands featured in AC-Nielson Brand Equity list of 100 most
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CSR ACTIVITIES OF ITC ITC Limited was incorporated on August 24‚1910 under the name of ‘Imperial Tobacco Company of India Limited at Radha Bazar Lane‚Kolkata.Later it was renamd as “Indian Tobacco Company.”in 1974.It is one of the Indias’s foremosrt private sector companies with a market of approx $14 billion.Its range of products includs:Cigerettes & Tobacco‚Hotels‚Information Technology‚Paperboards & Speciality Papers‚Agri-Exports‚Foods‚Lifestyle Retailingand Greeting
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What are the larger implications of Ellison’s story? To what extent is it about the "invisibility" of black men in white America? Ellison’s "King of the Bingo Game" encompasses a variety of different implications that transform an otherwise sad short story into a political statement regarding racial injustice towards African Americans. Ellison’s use of colors‚ slang phrases‚ names‚ irony‚ and his almost constant use of metaphor change otherwise meaningless sentences into poignant testimonial of
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is shown evident in Ralph Ellison’s King of the Bingo Game‚ where the protagonist still feels the impacts of slavery even though he was not a slave. Throughout the text‚ the unnamed protagonist demonstrates the struggles of many blacks affected by slavery. He tries to change his fate with the bingo game‚ but realizes that he cannot change the course of his life that slavery had already set in stone for him. The protagonist in The King of the Bingo Game is never named which is significant in that
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ting strategy ITCMarketing Strategy Marketers need to understand the psyche of the rural consumers and then act accordingly. Rural marketing involves more intensive personal selling efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market‚ a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach
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