CONSUMER BEHAVIOR case by aaa fmg19d BARBIE’S SUCCESS STORY Friday 12 August 2011 THE CASE The case examines the evolution of the Barbie doll over the years from its launch in 1959. It explores the product development strategies adopted by Mattel for Barbie and the reasons for the success of Barbie. The case also explores changes in Barbie ’s image along with the changes in American society. The criticism leveled against Barbie by feminists has also been described. The case also examines
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4. Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spend budget and customer negotiations with marketing owning the Recommend Retail Price do not work in today ’s information driven age. Retail sales volume is now 80% controlled by 2-3 chains with a scattering
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In 2015‚ bingo site owner an operator Cassava Enterprises (Gibraltar) Limited‚ a wholly owned subsidiary of 888 Holdings plc.‚ introduced a new bingo site titled T-Rex Bingo. In stark contrast to the T-Rex image people carry in their minds‚ this online bingo site’s mascot is a cute purple dinosaur reminiscent of Dino from "The Flintstones" cartoon franchise. The overall motif is very inviting and the site has plenty in the offering for bingo
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intending to reach the target audience? I am intending to reach the target audience through the following: * The advertising women’s magazine. * Gift packs of the five perfumed soaps for the Christmas season. * The use of distribution channels available for the sale of toilet soaps like independent chemists‚ department stores‚ multiple chemists‚ supermarkets‚ and grocers. Q3) What is the product benefit that you will be providing? The product benefit
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ITC VISION AND MISSION: Vision: Sustain ITC’s Position as one of Indian’s most Valuable corporations through world class performance‚ creating growing value for the Indian economy and the company’s stakeholders. Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment‚ delivering superior and sustainable stakeholder value. Corporate Strategies ITC is a board-managed professional company‚ committed to creating enduring value for the nation and the
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The ITC eChoupal Initiative The case is about a technology based transition of soybean supply chain from traditional flow to a more efficient method. Case first talks about the traditional way of soybean supply chain. In the traditional method‚ farmers are taking their product to local markets called “mandi”. They had difficulties in taking their product to far market places‚ and there they do not know the expected price of their product. So middlemen can play with the price in the local market
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CEO success planning is one of the key important factors that contribute towards the successful business operational activities. Emergency succession of the CEO’s which basically happens due to death or unexpected departure of the CEO analyse the problem actually creates a problem for the company. In this case‚ it is necessary to analyse the problem that arises due to the new succession of the leader. The issues with some cases regarding the succession of the business by a new CEO can be quite serious
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1. The television distribution industry is in transition‚ as alternative distribution technologies and new business models emerge. Use the technology cycle to assess the state of technological change for television distribution. What part of the cycle is the industry in now and what is the future for distributing television? What is your prediction about the potential impact of ‘cord cutting’? Based on technology cycle theory and current state of distribution technology in the market‚ I conclude
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IT for Change Case Study e-Choupal – An Initiative of ITC IT for Change 2008 This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground‚ proceeding to elaborate a typology based on the cornerstones of participation and equity. To conduct this assessment‚ four telecentre projects were examined: the Gujarat government’s E-gram project‚ the corporate-led venture by ITC called e-Choupal‚ the private enterprise model of Drishtee
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