2013 INDIAN INSTITUTE OF MANAGEMENT‚ AHMEDABAD ITC Limited: A Prologue The journey that began way back in 1910 was very straight and simple for ITC Limited with only tobacco and tobacco products in their portfolio. It was in 1970 that then chairman of ITC Shri Ajit Narain Haskar decided to diversify the business to Hotel Business. Soon enough‚ ITC ventured into paperboards industry as well and by the end of the twentieth century‚ ITC increased their portfolio by manifold by investing into
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BRAND AUDIT OF CADBURY DAIRY MILK Presented By: Group 1: Sonia Dadlani Leena Chellani Pallavi Vats Chandan Pahelwani Nikunj Gajara Atirek Neeraj Yashwant TABLE OF CONTENTS LIST OF FIGURES ABSTRACT The journey of Cadbury started way back in the year 1905 from Bourneville‚ UK. But it came to Indian market in 1948. From the time it was introduced in India‚ Dairy Milk has been the market leader in the confectionery segment. It has average daily sales
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itandard mted supply SR 6Yo irandard ated supply SR 6% ‚_’-’TH’W.iiS#F.;’:i ’urchase - Local >urchase - l.ocal Purchase -Group \ Production Materials o l.P.F. Contribution .;x iffii&l ;s.’ffiffi| Acquisition ofstandard rated supply & ITC claimable TX 6Yo Acquisition from non-register tmder no CST NR
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ting strategy ITCMarketing Strategy Marketers need to understand the psyche of the rural consumers and then act accordingly. Rural marketing involves more intensive personal selling efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market‚ a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach
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Company/Corporation (Imperial Tobacco Company of India Limited) [pic][pic] ITC was set up in 1910 by the name of ’Imperial Tobacco Company of India Limited’. The company is now known as Indian Tobacco Company Ltd. ITC has its presence in Cigarettes‚ Hotels‚ Paperboards & Specialty Papers‚ Packaging‚ Agri-Business‚ Packaged Foods & Confectionery‚ Information Technology‚ Branded Apparel‚ Greeting Cards‚ Safety Matches and other FMCG products. ITC is a market leader in the businesses of Cigarettes‚ Hotels‚ Paperboards
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INTRODUCTION ITC Limited ‚ is an Indian conglomerate with a turnover of US $ 6 billion and a market capitalization of over US $ 22 Billion. The company is currently headed by YOGESH CHANDER DEVESHWAR. It employs over 26‚000 people at more than 60 locations across India and is listed on FORBES 2000. ITC Limited completes 100 years on 24th August‚ 2010. ITC BUSINESS PORTFOLIO • Fmcg Paper & Packaging • Hotels • Agri Business • Information Technology • Cigarettes • Personal
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Asim Mitra for guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my gratitude towards my parents & member of ITC WILLS LIFESTYLE for their kind co-operation and encouragement which help me in completion of this project. My thanks and appreciations also go to my colleague in developing the project and people who have willingly helped me out with their abilities
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ITC e-Choupal an idea for upliftment of rural India e- Choupal is an initiative of ITC Limited (a large multi business conglomerate in India) to link directly with rural farmers for procurement of agricultural / aquaculture produce like soybeans‚ wheat‚ coffee‚ and prawns. e Choupal was conceived to tackle the challenges posed by the unique features of Indian agriculture‚ characterized by fragmented farms‚ weak infrastructure and the involvement of numerous intermediaries. A powerful illustration
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million people in downstream activities. FMCG products are products which are bought by consumers frequently such as toiletries‚ cosmetics‚ soaps‚ plastic goods‚ other personal hygiene products‚ packaged food products‚ tissues‚ soft drinks and chocolates. The strengths of FMCG are that: • It has low operating costs • Establishing distribution networks in Urban as well as Rural areas. • Widely popular brands in FMCG sector. ABOUT THE PAPER BRAND: “A brand is a name‚ term‚ sign‚ symbol
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SHOBHIT MITTAL (PGFA1144) Executive Summary The story of Cadbury Dairy Milk started way back in 1905 at Bournville‚ U.K.‚ but the journey with chocolate lovers in India began in 1948. Currently Cadbury India operates in five categories‚ which are Chocolate Confectionery‚ Milk Food Drinks‚ Candy‚ Gum and Snacks category. In the Chocolate Confectionery business‚ Cadbury has maintained its undisputed leadership over the years. Some of the key brands are Cadbury Dairy Milk‚ 5 Star‚ Perk
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