History ITC was incorporated on August 24‚ 1910 under the name of ’Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. The Company celebrated its 16th birthday on August 24‚ 1926‚ by purchasing the plot of land situated at 37‚ Chowringhee‚ (now renamed J.L. Nehru Road) Kolkata‚ for the sum of Rs 310‚000. This decision of the Company was historic in more ways than one. It was to mark the
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The ITC eChoupal Initiative The case is about a technology based transition of soybean supply chain from traditional flow to a more efficient method. Case first talks about the traditional way of soybean supply chain. In the traditional method‚ farmers are taking their product to local markets called “mandi”. They had difficulties in taking their product to far market places‚ and there they do not know the expected price of their product. So middlemen can play with the price in the local market
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SWOT Analysis ITC. Formerly Imperial Tobacco Company of India Limited (ITC). ITC is one of India’s biggest and best-known private sector companies. In fact it is one of the World’s most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets‚ and despite being most well-known for its tobacco brands such as Gold Flake‚ the business is now diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of market sectors - including
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ITC has big investment plans for the snacks project. Naware specifies‚ "In two years‚ we will invest Rs 150 crore; Rs. 60-70 crore has already been invested in the initial rollout."target is also aggressive 25% of snacks market. Marketing Planning Term Project ITC Bingo Group 4 Abhishek Gupta 07P002 Aldrin Aloysius 07P006 Arpit Vishwakarma 07P013 Rohit Awasthi 07P033 Shikha Rana 07P040 Vardan Mathur 07P044 Acknowledgement We would like to take this opportunity to express
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provided for the campus. For full details please refer to the Interrobang Season 2 Case Challenge Brochure available with your Campus Point of Contact or contact interrobang@itc.in ITC Interrobang Season 2 Case Challenge : Bingo! Mad Angles Bingo! Mad Angles ITC Interrobang Case Challenge 20121 The early 2000’s at ITC Limited Headquarters‚ Kolkata Indian Consumers in the eyes of manufacturers are almost like a “Bird of Gold”. With an Urban population growing much faster than the total population
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increase in net sales and 18.0% increase in EBIT as margins expanded 590bps. Volumes declined 1.5% as realizations increased 15%. 64mm cigarettes continued to report strong traction as ITC launched three new offers - ’Flake Galaxy’‚ ’Flake Liberty’ & ’Silk Cut Virginia’ in this segment in various markets. ITC has increased prices by another 2% in July mainly due to price increase in Gold Flake Filter which should support profitability and enable 18% cigarette growth in FY14 even as full impact
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Study The Segmentation‚ Targeting And Positioning Of ITC Bingo! Marketing Planning Final Report Acknowledgement We would like to express our deepest gratitude to Dr. Avinash Kapoor for guiding us on the Marketing Planning course and for his invaluable guidance‚ support‚ and encouragement throughout our project work which has aided us in the successful completion of our work. We extend our thanks to our friends who directly or indirectly helped us during our project work. We would like to
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ITC VISION AND MISSION: Vision: Sustain ITC’s Position as one of Indian’s most Valuable corporations through world class performance‚ creating growing value for the Indian economy and the company’s stakeholders. Mission: To enhance the wealth generating capability of the enterprise in a globalizing environment‚ delivering superior and sustainable stakeholder value. Corporate Strategies ITC is a board-managed professional company‚ committed to creating enduring value for the nation and the
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[pic] Application for Employment NOTE: Please do not amend/alter the layout of this application form. You are requested to use Arial Font size 9 for filling up the form. All questions need to be fully answered to enable us to process your application. Please state “NA” only in case a particular question does not relate to you. Only those applications which are complete in all respects can be taken up for further processing.
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98% of legitimate domestic cigarette sales. The unique tobacco consumption pattern is the combination of tradition and more essentially the tax imposed on cigarettes. Cigarette smokers pay almost 85% of the total tax revenues generated from tobacco. ITC is the leading companies in the Indian tobacco market‚ holding a 72% share of the market’s volume. Godfrey Philips accounts for a further 12% of the market’s volume. Indian consumption of tobacco does not follow western trends with 38% of tobacco being
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