ITC‚ the paper to hotels conglomerate‚ which saw its non-FMCG cigarette business revenues rise by 24 per cent in the quarter ended December 2010‚ has managed to turn around its foods business. The Bingo! range of potato chips saw sales growing by 48 per cent during the December 2010 quarter. In August 2001‚ ITC made a modest entry into the food business with its Kitchens of India ready-to-eat preparations.The launch of Bingo in March 2007 market ITC entered into fast
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The ITC group has segmented its 66 hotels across India into four different brand categories after an extensive in-house re-branding exercise. This segmentation is in line with the global practice wherein hospitality companies have different brands for different market segments and different price points. The seven super deluxe hotels will be under the ITC banner‚ and another seven five-star luxury hotels will be under the Welcom brand‚ followed by the 15 mid-market full service hotels
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GOLDFLAKE: GoldFlake was launched by ITC in India in the seventies and as the years progressed it gained popularity and is now the largest selling brand in the world. It was launched as a premium cigarette for the adult men of the elite class as the brand was compared with Gold for the quality and purity of experience. Today‚ the cigarette has a place in premium as well as economy category and its target market has shifted from just adults to both adults and youth of all. The GoldFlake sold in
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INDUSTRY ANALYSIS:- About ITC Market Capitalization :- US $ 18 billion Turnover :- US $ 4.75 billion Diversified presence in • Cigarettes‚ • Hotels‚ • Paperboards & Specialty Papers‚ • Packaging‚ • Agri-Business‚ • Packaged Foods & Confectionery‚ • Information Technology‚ • Branded Apparel‚ • Personal Care‚ Greeting Cards‚ Safety Matches and other FMCG products Corporate Strategies:- • Developing a portfolio of world class • Continuous
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ICEVBM Project Report On CSR Practices followed in ITC Submitted To: Submitted By: - Section J Ms. Rachna Madaan Akshay Seth(PG20102448) Pankaj Wahi(PG20102500) Introduction “We believe that are corporate strategy which embraces societal development as an integral part of our mission of wealth creation
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ting strategy ITCMarketing Strategy Marketers need to understand the psyche of the rural consumers and then act accordingly. Rural marketing involves more intensive personal selling efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market‚ a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach
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ITC- A CASE STUDY By: MIT SHAH‚ MBA.Tech EXTC‚ II Year‚ M624 ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata‚ West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG)‚ Hotels‚ Paperboards & Packaging‚ and Agri Business & Information Technology. The following is the case study which studies the type of management‚ organizational culture‚ PEST analysis and CSR policies incorporated by ITC Limited. The key features of the strategies and policies
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Case Study Report The ITC eChoupal Initiative Index Contents Page No. 1. Executive Summary..................................................................................3 2. Issue...............................................................................…………………3 3. Environmental and Root Case Analysis........................
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Strategic Management | On ITC’s e-Chaupal | | This project report is all about the strategies of ITC for spreading in rural market rapidly | | | 10/18/2012 | | Project 2012 Subject Strategic Management Title Understand the strategy of ITC Submitted to Prof. SP Singh Rai Business School‚ New Delhi Submitted by Shail Kunj Joshi‚ Enroll. No: PM4‚ Rai Business School New Delhi Acknowledgement I have taken efforts in this project. However‚ it would not have been
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ITC Snacks and Biscuits | | GROUP 4: abhinash sanjiv verma lalit kumar Contents 1. Mission Vision and Values 3 2. PESTLE ANALYSIS: 3 3. SEGMENTATION: 4 4. TARGETING 6 5. POSITIONING 6 6. CURRENT SITUATION AND TRENDS: 6 7. INDUSTRY’S FIVE COMPETITIVE FORCES: 9 8. COMPETITIVE ADVANTAGE OF COMPETITORS: 9 9. SWOT ANALYSIS: 10 10. PERFORMANCE REVIEW 11 11. MARKETING MIX: 13 12. Objectives 15 13. Positioning
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