Description and Industry Overview: ITC has operations in the FMCG (Fast Moving Consumer Goods) industry‚ Hotels(exclusive franchise in India of two brands owned by Sheraton International Inc)‚ Paperboards & Specialty Papers‚ Packaging‚ Agri-Business and Information Technology. It is rapidly gaining market share even in its nascent businesses of Packaged Foods & Confectionery‚ Branded Apparel‚ Personal Care and Stationery. Competitive Positioning and Strategy ITC Limited is competitively positioned
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Submitted by Kumar Pritam Sinha (B07027) Pankaj Kumar (B07035) Raj Jalan (B07039) Ritesh Agrawal (B07041) Problem Statement Company - ITC An agarbatti manufacturer wants to study the buying behaviour for agarbattis and want to find out the extent of brand loyalty during agarbatti purchase Management Problem/Decision Area ITC wants to study the buying behavior for agarbattis and find out the extent of brand loyalty during agarbatti purchase. The study can be used for following
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Chapter-1 Introduction Introduction To Consumer Behaviour: The Behavior of the consumer is basically influenced by what he/she is looking for in the product. The company must try to learn more about the consumer behaviors. Who are the buyers. How do they buy ? When do they buy ? Why do they buy ? The company that really spends time and resources in understanding consumer and their response to different product features‚ prices and
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RATIO 16 Equity-related Ratios 19 Investment-related Ratios 20 Return on Equity (ROE) 21 BIBLOGRAPHY 22 OBJECTIVE • To study the financial statement of ITC ltd. • To analyze the financial statement of company by trend analysis and ratio analysis. • Learn new terms from the study of annual report INRODUCTION I.T.C. Limited (ITC). The Group’s principal activities are to manufacture cigarettes and tobaccos. The Group operates through five business segments: Cigarettes‚ Hotels‚ Paperboards
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PROJECT SYNOPSIS MARKETING STRATEGIES OF PERSONAL CARE PRODUCTS OF ITC LIMITED Submitted by: HARPREET KAUR 0621002543 Submitted to: [pic] INSTITUTE OF MANAGEMENT & TECHNOLOGY CENTRE DISTANCE LEARNING GHAZIABAD (U.P.) PROFORMA |Name |Harpreet Kaur | |Address
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A Detailed Project Plan on How ITC Sonar‚ Kolkata Can Increase its Guest List Presented By: Sougat Kumar Nayak (Project Director) Raj Bhattacharjee (Asst. Project Director) Sweetie L (Project manager) AnanyaSinha (Asst. Project Manager) KaushikPoddar (Project Co-ordinator) ordinator) 1 Table of Contents About ITC Sonar‚ Kolkata Objectives and Scope Methodology Action Plans Action Plans (Quarter Wise) Plan application with planned Timelines Plan application with planned Timelines (Quarter
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DATE: 10 OCTOBER‚ 2013 TO: MR. NITIN PARANJPE‚ MD AND CEO HINDUSTAN UNILEVER FROM: RATUL KAPOOR RE: STRATEGIC ANALYSIS ________________________________________________________ In response to our conversation on October 1‚ I have prepared a strategic analysis to assess the current competitive position of Hindustan Unilever Limited in the Fast Moving Consumer Goods (FMCG) industry. Considering the environmental factors slower gross domestic product growth and high levels of consumer
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Company profile- itc was incorporated on august 24‚ 1910 under the name of ‘Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. ITC has a diversified presence in Cigarettes‚ Hotels‚ Paperboards & specially Papers‚ Packaging‚ Agri-Business‚ Packaged Foods & Confectionery‚ Personal Care‚ Stationary‚ Safety Matches and other FMCG products. While ITC is an outstanding market leader in
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Company (I.T.C) Supervisor Prof.: Dr. Shveta Singh Department Of Management Studies Indian Institute of Technology‚ Delhi Submitted By: Anil Kumar (2010me10649) Mandeep Singh (2010ME10690) Vijender Godara (2010me10739) What Is ITC Ltd.? ITC was incorporated on August 24‚ 1910 under the name Imperial Tobacco Company of India Limited. As the Company’s ownership progressively Indianised‚ the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco
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Key Accounts and recommend suggestions to ITC field team to adopt relevant best practices at account level to maintain & build MBQ’s across categories. Given independent & business model unique to each individual account‚ the recommendations may be account specific. Relevance of Project to the Organization: Key Accounts are the trendsetters in the premium categories‚ increasingly contributing to a large share of the pie for many of the new categories ITC is getting into. The limited store size
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