The ITC eChoupal Initiative Wednesday‚ January 23‚ 2013 Background: Soybeans and their derivatives constituted two-thirds of ITC’s agricultural business. ITC had an integrated presence throughout the entire value chain‚ from procurement to export. Farmers had traditionally relied on choupals‚ an informal assembly‚ as their only source of agricultural knowledge and sold soybeans at the closest market‚ or mandi‚ to traders employed by ITC. Despite success of soybean products in domestic and
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The ITC eChoupal Initiative The case is about a technology based transition of soybean supply chain from traditional flow to a more efficient method. Case first talks about the traditional way of soybean supply chain. In the traditional method‚ farmers are taking their product to local markets called “mandi”. They had difficulties in taking their product to far market places‚ and there they do not know the expected price of their product. So middlemen can play with the price in the local market
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grossed $100M in agricultural commodities sales while ITC total sales were $2B. Problems Soy Bean Farmers Encountered 1. Inefficient agricultural supply chain system 2. Limited technology resources constrained dissemination of know-how in rural farming communities 3. Lack of access to quality inputs – seeds‚ herbicides‚ pesticides and weather information that would improve crop quality and process of bringing it to the market 4. Farmers and ITC did not reap financial benefits from any profits
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Overview of ITC ITC was incorporated on 24th August 1910 under the name Imperial Tobacco Company of India Limited. Progressively‚ as the Company ’s ownership Indianised‚ the name of the Company was changed to I.T.C. Limited in 1974. As ITC has a wide range of businesses such as Cigarettes & Tobacco‚ Hotels‚ Information Technology‚ Packaging‚ Paperboards & Specialty Papers‚ Agri-business‚ Foods‚ Lifestyle Retailing‚ Education & Stationery and Personal Care - the full stops in the Company
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SWOT Analysis ITC. Formerly Imperial Tobacco Company of India Limited (ITC). ITC is one of India’s biggest and best-known private sector companies. In fact it is one of the World’s most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets‚ and despite being most well-known for its tobacco brands such as Gold Flake‚ the business is now diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of market sectors - including
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ITC’s motivation for creating the eChoupal: Initially‚ the eChoupal initiative was designed to encourage the growth of IBD‚ ITC’s agricultural commodities export division‚ who was lagging behind the other company’s divisions‚ aiming to reach $442.6m revenues in. Benefiting not only ITC’s shareholders‚ this commercial venture also combined a social mission catering to ITC’s strategy to secure competitiveness of all players in its value chain‚ by creatively leveraging IT to re-engineer procurement
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History ITC was incorporated on August 24‚ 1910 under the name of ’Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. The Company celebrated its 16th birthday on August 24‚ 1926‚ by purchasing the plot of land situated at 37‚ Chowringhee‚ (now renamed J.L. Nehru Road) Kolkata‚ for the sum of Rs 310‚000. This decision of the Company was historic in more ways than one. It was to mark the
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Abstract In Hindi (an Indian language spoken in most parts of Northern and Central India)‚ a choupal is a village gathering place. The e-choupal initiative—whereby a choupal is equipped with a computer and Internet connectivity—is the brainchild of a large agricultural processing company in India‚ the Indian Tobacco Company (ITC). The initiative was conceived to tackle the challenges posed by certain features of Indian agriculture‚ such as fragmented farms‚ a weak infrastructure‚ and the involvement
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ITC and Sustainability 11/19/2012 Ramaiah Institute of Management Teena Lawrence PA1236 PGPM+MBA (UOM) Abstract: ITC is a major Indian heterogeneous market or business with a diversification in the fields such as paperboards‚ packaging‚ apparel‚ foods‚ hotels‚ Information technology and tobacco products. The triple bottom lines encompassing economic‚ social and environmental parameters have said to be achieved by the company. The sustainable initiatives taken by the company have been indeed
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Origin ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata‚ West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG)‚ Hotels‚ Paperboards & Packaging‚ Agri Business & Information Technology. Established in 1910 as the Imperial Tobacco Company of India Limited‚ the company was rechristened as the Indian Tobacco Company Limited in 1970 and further to I.T.C. Limited in 1974. The periods in the name were removed in September 2001 for the company
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