Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spend budget and customer negotiations with marketing owning the Recommend Retail Price do not work in today ’s information driven age. Retail sales volume is now 80% controlled by 2-3 chains with a scattering
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4. Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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ITC Cigarettes 1Ans: Advertising and marketing tobacco products will attract new customers.By this ban on advertising of cigarettes in Indian market ITC is going to face a tough challenge of marketing their cigarettes.Few reasons why ban acts in negative way for ITC are Advertising contributes to the concepts of independence‚ fashion‚ glamour and machismo to be associated with smoking. Tobacco advertising in any form has a powerful effect on vulnerable groups like children‚ young people
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RELATED TO TWO COMPANIES HUL & ITC HUL (Hindustan Unilever Ltd.) This Company is earlier known as Hindustan Lever Ltd. This is India’s largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products‚ and also food and Water Purifier available with it. According to Brand Equity‚ HUL has largest no of brands in most trusted brands list. 16 of HUL’s brands featured in AC-Nielson Brand Equity list of 100 most
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EXECUTIVE SUMMARY The present study is related to importance of FOREIGN DIRECT INVESMENT that highlights the flow of foreign capital into agricultural sector‚ the difference between direct investment and portfolio investment‚ in agriculture is a bane or boon and can this be the problem regarding to middleman corruption in agribusiness sector and the agricultural chain. As agriculture is predominant in Indian economy & it contributes a larger share to the growth of national income. Agricultural
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in the Information and Communication Technologies‚ the role of ITC in Education is highlighted with the challenges which are being faced. Findings ICT: A global vibrant industry Revolutions: Revolution 1: The Computer Revolution 2: The PC Revolution 3: The Microprocessors Revolution 4: The Internet Revolution 5: Wireless Links Originality/ Value Emerging Trends in ICT ITC in Education Challenges References ITC: A Vibrant ‚ Growing Industry ICT is no longer a Luxury. There
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Group : 12 SUNFEAST DARK FANTASY SUNFEAST • Biscuit segment of ITC • Started in 2003 • Had tough competition when entered the market from Parle and Britannia • Focused on quality and product innovation than low pricing DARK FANTACY • A sub brand of ITC Sunfeast • Launched in 2005 as a premium biscuit brand • Which was a new trend in Indian market • Acquired the status of a standalone brand • introduced with a tagline " Pure Indulgence
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ting strategy ITCMarketing Strategy Marketers need to understand the psyche of the rural consumers and then act accordingly. Rural marketing involves more intensive personal selling efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market‚ a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach
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OUR TOMORROWS Creating over 5 million sustainable livelihoods More than 38% of energy consumption at ITC is from renewable sources ITC Hotels Greenest Luxury Hotel Chain in the world G R I - G 3 C O M P L I A N T A P P L I C AT I O N L E V E L A + CONTENTS Chairman’s Statement: ITC’s Vision and Strategy Key Impacts‚ Risks and Opportunities 04 07 ECONOMIC PERFORMANCE ITC ORGANISATIONAL PROFILE Certifications‚ Honours and Awards Report Profile‚ Scope and Boundary Governance‚ Commitments
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hectares per owner. The agriculture sector has received corporate focus for its importance and attempts have been made to develop sustainable solutions for raising the education level and economic status of the agro cultural community. One such initiative was by ITC Ltd named as the E-Choupal which helped the farmers in developing local leadership‚ attaining sustained increase in income levels‚ accessing knowledge and improving productivity. Traditional Indian Agriculture Traditionally Indian farmers
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