Company - ITC An agarbatti manufacturer wants to study the buying behaviour for agarbattis and want to find out the extent of brand loyalty during agarbatti purchase Management Problem/Decision Area ITC wants to study the buying behavior for agarbattis and find out the extent of brand loyalty during agarbatti purchase. The study can be used for following purposes Products line management decision Modify the attributes of existing products Modify the Marketing Mix of the product
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PROJECT SYNOPSIS MARKETING STRATEGIES OF PERSONAL CARE PRODUCTS OF ITC LIMITED Submitted by: HARPREET KAUR 0621002543 Submitted to: [pic] INSTITUTE OF MANAGEMENT & TECHNOLOGY CENTRE DISTANCE LEARNING GHAZIABAD (U.P.) PROFORMA |Name |Harpreet Kaur | |Address
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Central India)‚ a choupal is a village gathering place. The e-choupal initiative—whereby a choupal is equipped with a computer and Internet connectivity—is the brainchild of a large agricultural processing company in India‚ the Indian Tobacco Company (ITC). The initiative was conceived to tackle the challenges posed by certain features of Indian agriculture‚ such as fragmented farms‚ a weak infrastructure‚ and the involvement of numerous intermediaries. Although the primary objective of the project was
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` PROJECT REPORT ON “ITC Ltd.Company” Submitted to: Mr.Ameet Sao Assistant Professor‚Fundamentals of Management‚CBS In partial fulfilment of the requirements for the award of the degree of BACHELOR OF BUSINESS STUDIES (1st Semester) Submitted by: KhumanthemRakeshSingh(BBS-1B)‚Roll no. 50279/2011 Deepak Kanojia(BBS-1B)‚ Roll no.50252/2011 KartikPanwar(BBS-1B)‚Roll no.50278 /2011 CERTIFICATE This is to certify thatKhumanthem Rakesh Singh‚ a student of ShaheedSukhdev College
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A PROJECT REPORT ON Understanding the strategy & requirements for ITC Stationery Supplies‚ for penetrating ITC offers into Institutions SUBMITTED BY Shubhankar Sengupta Organization Guide Institution Guide Mr. Sanjay Banerjee Prof. Charanpreet Singh Area Manager Associate Dean ITC Limited‚ Kolkata Praxis Business School‚ Kolkata
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ITC and Sustainability 11/19/2012 Ramaiah Institute of Management Teena Lawrence PA1236 PGPM+MBA (UOM) Abstract: ITC is a major Indian heterogeneous market or business with a diversification in the fields such as paperboards‚ packaging‚ apparel‚ foods‚ hotels‚ Information technology and tobacco products. The triple bottom lines encompassing economic‚ social and environmental parameters have said to be achieved by the company. The sustainable initiatives taken by the company have been indeed
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9 4 CORPORATE STRATEGY 13 5 MARKET STRATEGY 14 6 FINANCIAL ASPECTS 7 CSR 15 7 AWARDS 18 INTRODUCTION Type Public (BSE:ITC) Founded 24 August 1910Radha Bazaar Lane‚ Kolkata‚ India Headquarters Kolkata‚ India Key people Yogesh Chander Deveshwar (Chairman) K. Vaidyanath (Director)‚ Partho Chatterjee (CFO) Industry Tobacco‚ foods‚ hotels‚ stationery‚ greeting
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RURAL MARKETING PROJECT ON ITC CIGARETTES Name Enrollment No. Sourav Pramanik Swarnabha Dey Vivek Bhagat Zoom Guha 09BS0002392 09BS0002492 09BS0002750 09BS0003104 SECTION: D IBS‚ KOLKATA Page 1 of 26 RURAL MARKETING PROJECT ON ITC CIGARETTES Name Enrollment no. Sourav Pramanik Swarnabha dey Vivek Bhagat Zoom Guha 09BS0002392 09BS0002492 09BS0002750 09BS0003104 Marketing Management 2 IBS‚ Kolkata Date of submission: 17.11.2009 Page 2 of 26
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Study The Segmentation‚ Targeting And Positioning Of ITC Bingo! Marketing Planning Final Report Acknowledgement We would like to express our deepest gratitude to Dr. Avinash Kapoor for guiding us on the Marketing Planning course and for his invaluable guidance‚ support‚ and encouragement throughout our project work which has aided us in the successful completion of our work. We extend our thanks to our friends who directly or indirectly helped us during our project work. We would like to
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Report On ITC – Aashirvaad Atta 1 Contents Topics Executive Summary Introduction ♦ Preamble ♦ History and Evolution ♦ Corporate Strategies ♦ Board of Governors ♦ Operating Units in India Market Analysis ♦ SWOT Analysis ♦ Understanding the four P’s of ITC Food Division ♦ Financial Analysis of ITC ♦ Competitors Analysis ♦ Financial Analysis of Competitors ♦ Price‚ Place‚ Product‚ Promotion Strategies in Orissa ♦ Decision Making Process ♦ Inferences from the Survey Future Strategies Suggestion
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