RELATED TO TWO COMPANIES HUL & ITC HUL (Hindustan Unilever Ltd.) This Company is earlier known as Hindustan Lever Ltd. This is India’s largest FMCG sector company with all type of household products available with it. It has Home & Personal Care products‚ and also food and Water Purifier available with it. According to Brand Equity‚ HUL has largest no of brands in most trusted brands list. 16 of HUL’s brands featured in AC-Nielson Brand Equity list of 100 most
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Question 1: 1. What are the relevant facts? (10 marks) • Annie‚ a copywriter for Laird and Laird (L&L) Advertising‚ has been assigned to Bud’s Best (BB) bacon account. • Lance Willard is a popular Hollywood movie star‚ has signed 1 year contract with BB bacon for product testimonials (when given by celebrities known as celebrity endorsements). • President of L&L‚ (Victor) explains to Annie that Victor has signed an affidavit swearing that he is a bona fide user of BB bacon. • Although
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differently. And every stakeholder’s own interest is different. 4. Assume that you just became CEO at Coca-Cola. Outline the strategic steps you would take to remedy the concerns emanating from the company’s board of directors‚ consumers‚ employees‚ business partners‚ governments‚ and the media? First step is to assure the product safety. Second is the employee treatment‚ I will have to make sure that every worker gets the benefit they should get from the company and treat everyone the same. Third step
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virtually eliminated abuse of its glue. In March 1989 legislature of Honduras passed decree 36-89 which banned importing or manufacturing solvent based adhesives that did not contain mustard oil. This situation surely disadvantages for H.B Fuller company business environment ‚ H.B. Fuller subsidiary began lobbied the government to have the law revoked‚ brought some data and showed by adding the mustard seed oil caused; reduce the glue effectiveness‚ the smell would irritating to legitimate user‚ the substance
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and stockiest. The company now wants to utilize its distribution strength in consumer products and to expand their business. United battery manufacturers have started marketing their own private brand of blades and has achieved some moderate success so far. But in order to utilize its existing resources‚ distribution strength in consumer products and to expand their business Ambassador torchlights have come up with following strategies but which to opt is still a matter of concern: Whether
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Challenges China has been under the communist party rule for many decades. The communist party exercises absolute power over legislations and economic & cultural institutions. Unlike western economies where the government promotes transparency for doing business; in China rules and regulations are not so transparent or absolute. Large manufacturing businesses can come under various regulations and bureaucracies‚ China promotes a form of social network called guanxiwang‚ where guanxi [10] is the relationship
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the author has introduced some new management/leadership concepts from those successful Christian leaders’ many years of experience‚ in order to help other Christian managers to learn. I think this is a very interesting book and fresh view for business student‚ especially for unchristian students. Since I came from China that Christian is not very popular in there‚ I am not familiar with this religion. So there are many management ideas in the book make me very interesting in. For instance‚ in
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History ITC was incorporated on August 24‚ 1910 under the name of ’Imperial Tobacco Company of India Limited’. Its beginnings were humble. A leased office on Radha Bazar Lane‚ Kolkata‚ was the centre of the Company’s existence. The Company celebrated its 16th birthday on August 24‚ 1926‚ by purchasing the plot of land situated at 37‚ Chowringhee‚ (now renamed J.L. Nehru Road) Kolkata‚ for the sum of Rs 310‚000. This decision of the Company was historic in more ways than one. It was to mark the
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“Corruption is authority plus monopoly minus transparency.” "Power does not corrupt men; fools‚ however‚ if they get into a position of power‚ corrupt power." These words of aptly describes the scale of damage of corruption. The article “No business like politics in India” provides us just with the tip of Iceberg. It shows a clear evidence of politicians amassing huge wealth during their tenures which is not possible through their government salaries. It should be noted that the ADR has only
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spring coffee The idea of business and evolution of capitalism has shown that there is a much greater purpose than solely making profits through B-Corporations. According to Michael R. Deskins‚ “A B Corp is one in which corporations can create benefit for both society at large and corporate stakeholders” (Deskins‚ 1) B Lab founder‚ Jay Cohen‚ and co-founder‚ Andrew Kassoy‚ both cover a very similar presentation discussing what B Corporations are for the future of business‚ thus differentiating their
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