Group : 12 SUNFEAST DARK FANTASY SUNFEAST • Biscuit segment of ITC • Started in 2003 • Had tough competition when entered the market from Parle and Britannia • Focused on quality and product innovation than low pricing DARK FANTACY • A sub brand of ITC Sunfeast • Launched in 2005 as a premium biscuit brand • Which was a new trend in Indian market • Acquired the status of a standalone brand • introduced with a tagline " Pure Indulgence
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ting strategy ITCMarketing Strategy Marketers need to understand the psyche of the rural consumers and then act accordingly. Rural marketing involves more intensive personal selling efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market‚ a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach
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CHAPTER 1 THE PROBLEM AND ITS SCOPE INTRODUCTION Rationale of the Study Personality is what makes a person distinctive‚ unique‚ and exceptional. Every person has a different personality and some personalities mesh better than others. Human personality should always be praised and no one should ever put anyone down for having a different personality. It will determine the limits of success‚ in order to understand what personality is. Personality is the stable difference between people in the social
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Introduction: ACI formulation Limited (ACI FL) is a subsidiary of ACI limited‚ located at Gazipur in the out skirt of Dhaka. ACI FL manufactures majority of the products of ACI Strategic Business Limited except for the Pharmaceutical Division. The factory is equipped with the state of the art facilities for product formulations and process innovation. These include modern computerized equipment like HPLC and GLC. The product range manufactured at ACI FL include Crop Protection Chemicals like Insecticides
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The Market at the Bottom of the Pyramid urn on your television and you will see calls for money to help :he world’s 4 billion poor-people who live on far less than $2 a day. In ict‚ the cry is so constant and the need so chronic that the tendency for nany people is to tune out these images as well as the message. Even :hose who do hear and heed the cry are limited in what they can :ccomplish. For more than 50 years‚ the Vorld Bank‚ donor nations‚ tarious aid agencies‚ narional governments‚ and
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low-growth product is already established product‚ whose characteristics do not change much‚ customers know what they are getting‚ and the price does not change much either. There is no point putting more budgets for its marketing. BCG model for ITC Product Mix of ITC can be broadly categorized as follows: 1. FMCG-cigarettes 2. FMCG- others - Ashirvad Atta‚ Sunfeast‚ Candyman‚ Bingo‚Superia‚ Wills LifeStyle‚ Fiama Di Wills‚ Expressions‚ Classmate‚ ‚ Kitchens Of India‚ Mint-o 3. Hotels 4. Agribusiness:-eChoupal
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SWOT Analysis ITC. Formerly Imperial Tobacco Company of India Limited (ITC). ITC is one of India’s biggest and best-known private sector companies. In fact it is one of the World’s most high profile consumer operations. Its businesses and brands are focused almost entirely on the Indian markets‚ and despite being most well-known for its tobacco brands such as Gold Flake‚ the business is now diversifying into new FMCG (Fast Moving Consumer Goods) brands in a number of market sectors - including
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CSR ACTIVITIES OF ITC ITC Limited was incorporated on August 24‚1910 under the name of ‘Imperial Tobacco Company of India Limited at Radha Bazar Lane‚Kolkata.Later it was renamd as “Indian Tobacco Company.”in 1974.It is one of the Indias’s foremosrt private sector companies with a market of approx $14 billion.Its range of products includs:Cigerettes & Tobacco‚Hotels‚Information Technology‚Paperboards & Speciality Papers‚Agri-Exports‚Foods‚Lifestyle Retailingand Greeting
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Flor Ltd for the total amount of £4971.71 plus interest to date. I wrote to you on 17 October 2015 requesting a refund of £2560.00 for the payment made to Flor Ltd in January 2014. I emailed to you the documents relating to the breach of contract by Flor Ltd and the County Court Judgement against them. You called Mr Wood of Flor Ltd and advised him to reopen the case and you then confirmed to me that you were not going to take any further action because you believed the case was going
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Westros Ltd buys a throne building business from Essos Ltd on 1st July 2014. The items are shown at their carrying amount in Essos Ltd’s accounting records and at the fair values estimated by Westros Ltd. Item Cost Accumulated depreciation/ amortisation Carrying amount Fair value $ $ $ $ Accounts receivable 100‚000 100‚000 90‚000 Land and buildings 800‚000 400‚000 600‚000 Plant & Equipment 250‚000 200‚000 50‚000 70‚000 Precious metals and jewels 525‚000 525‚000
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