INDUSTRY ANALYSIS:- About ITC Market Capitalization :- US $ 18 billion Turnover :- US $ 4.75 billion Diversified presence in • Cigarettes‚ • Hotels‚ • Paperboards & Specialty Papers‚ • Packaging‚ • Agri-Business‚ • Packaged Foods & Confectionery‚ • Information Technology‚ • Branded Apparel‚ • Personal Care‚ Greeting Cards‚ Safety Matches and other FMCG products Corporate Strategies:- • Developing a portfolio of world class • Continuous
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Would You Bet Your Life On The Bottom Line? “Thank You For Smoking” is a satirical comedy which is graceful‚ yet brutal. This film targets the pro-tobacco lobbyists‚ who would like the public to believe that smoking cigarettes is not harmful. It stars Aaron Eckhart as Nick Naylor‚ who is the spokesman for the Academy of Tobacco Studies. The opening scene starts with Nick appearing on "The Joan Lunden Show‚" sitting beside a bald-headed boy named Robin‚ a 15-year-old boy dying of cancer‚ but who
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The quest for the fortune at the bottom of the pyramid: potential and challenges Dennis A. Pitta The University of Baltimore‚ Baltimore‚ Maryland‚ USA‚ and Rodrigo Guesalaga and Pablo Marshall ´ Pontificia Universidad Catolica de Chile‚ Santiago‚ Chile Abstract Purpose – The purpose of this article is to examine the bottom of the pyramid (BOP) proposition‚ where private companies can both be profitable and help alleviate poverty by attending low-income consumers. Design/methodology/approach
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In 1968‚ Royal Caribbean Cruise Line was founded with one ship. Over the next twenty-five years RCCL has expanded its fleet to 29 ships‚ with 2 more ships being built. RCCL has made its way in the cruise industry as one of the top three cruise lines. Over the past 5-7 years RCCL has experienced some problems with the external environment. These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current Mission‚ Goals‚
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1.0 Background of the Study Bangladesh Commerce Bank Ltd (BCBL) was formed following the National Parliament Act no. 12‚ 1997. An eleven member Board of Directors was constituted by the Government to steer the new banking organization of the country. The capital market of Bangladesh has yet to find a solid ground and the investor confidence in the market is not significantly high‚ especially after the stock market crash in 1996.The bank started its commercial activities on 16 Sep‚ 1999 with the
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ITC Snacks and Biscuits | | GROUP 4: abhinash sanjiv verma lalit kumar Contents 1. Mission Vision and Values 3 2. PESTLE ANALYSIS: 3 3. SEGMENTATION: 4 4. TARGETING 6 5. POSITIONING 6 6. CURRENT SITUATION AND TRENDS: 6 7. INDUSTRY’S FIVE COMPETITIVE FORCES: 9 8. COMPETITIVE ADVANTAGE OF COMPETITORS: 9 9. SWOT ANALYSIS: 10 10. PERFORMANCE REVIEW 11 11. MARKETING MIX: 13 12. Objectives 15 13. Positioning
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GOLDFLAKE: GoldFlake was launched by ITC in India in the seventies and as the years progressed it gained popularity and is now the largest selling brand in the world. It was launched as a premium cigarette for the adult men of the elite class as the brand was compared with Gold for the quality and purity of experience. Today‚ the cigarette has a place in premium as well as economy category and its target market has shifted from just adults to both adults and youth of all. The GoldFlake sold in
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Contribution of ITC e-Choupal Towards India’s Dream of Inclusive Growth Submitted By Ritika Gauba Lecturer Faculty of Management Studies- -Institute of Rural Management (FMS-IRM)‚ Jaipur Mobile No. 8290292216 Email – ritikagauba@yahoo.co.in “A quiet digital revolution is reshaping the lives of farmers in remote Indian villages. In these villages‚ farmers grow soyabeans‚ wheat and coffee in small plots of land‚ as they have for thousands of years. A typical village has no reliable electricity
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ITC‚ the paper to hotels conglomerate‚ which saw its non-FMCG cigarette business revenues rise by 24 per cent in the quarter ended December 2010‚ has managed to turn around its foods business. The Bingo! range of potato chips saw sales growing by 48 per cent during the December 2010 quarter. In August 2001‚ ITC made a modest entry into the food business with its Kitchens of India ready-to-eat preparations.The launch of Bingo in March 2007 market ITC entered into fast
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Training of employees in ITC ITC follows coaching methodology in training their employees .coaching of employees depends on sector in ITC‚like coaching for hotel management in ITC is of 18 months where as for a team leader in ITC is of 2 months.Basically number of days for coaching of an employee in ITC depends on the sector and job.ITC believes in continuous learning . ITC Hotels Ltd which has collaboration with Starwood Hotels is running Six sigma successfully. Six Sigma (SS) is an important
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