PROJECT SYNOPSIS MARKETING STRATEGIES OF PERSONAL CARE PRODUCTS OF ITC LIMITED Submitted by: HARPREET KAUR 0621002543 Submitted to: [pic] INSTITUTE OF MANAGEMENT & TECHNOLOGY CENTRE DISTANCE LEARNING GHAZIABAD (U.P.) PROFORMA |Name |Harpreet Kaur | |Address
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Central India)‚ a choupal is a village gathering place. The e-choupal initiative—whereby a choupal is equipped with a computer and Internet connectivity—is the brainchild of a large agricultural processing company in India‚ the Indian Tobacco Company (ITC). The initiative was conceived to tackle the challenges posed by certain features of Indian agriculture‚ such as fragmented farms‚ a weak infrastructure‚ and the involvement of numerous intermediaries. Although the primary objective of the project was
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* FOCUSED OR NICHE STRATEGY WHAT IS FOCUSED OR NICHE STRATEGY? * Focus strategy based on low-cost * Concentrate on a narrow customer segment beating the competition on lower cost * Focus strategy based on differentiation * Offering niche customers a product customized to their needs * Overall objective of both focus strategies is to do a better job of serving a niche target market than competitors * Keys to success * Choose a niche were customers have a distinctive
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Competitive Strategy Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Outline * Introduction * Sustainable competitive advantage (SCA) * Sources of SCA * Strategies for * Market Leaders * Challengers * Followers‚ and * Nichers Introduction * Having a competitive advantage is necessary for a firm to compete in the market * But what is more important is whether
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` PROJECT REPORT ON “ITC Ltd.Company” Submitted to: Mr.Ameet Sao Assistant Professor‚Fundamentals of Management‚CBS In partial fulfilment of the requirements for the award of the degree of BACHELOR OF BUSINESS STUDIES (1st Semester) Submitted by: KhumanthemRakeshSingh(BBS-1B)‚Roll no. 50279/2011 Deepak Kanojia(BBS-1B)‚ Roll no.50252/2011 KartikPanwar(BBS-1B)‚Roll no.50278 /2011 CERTIFICATE This is to certify thatKhumanthem Rakesh Singh‚ a student of ShaheedSukhdev College
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Study The Segmentation‚ Targeting And Positioning Of ITC Bingo! Marketing Planning Final Report Acknowledgement We would like to express our deepest gratitude to Dr. Avinash Kapoor for guiding us on the Marketing Planning course and for his invaluable guidance‚ support‚ and encouragement throughout our project work which has aided us in the successful completion of our work. We extend our thanks to our friends who directly or indirectly helped us during our project work. We would like to
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ICU: INTRODUCTION TO MARKETING Vladimir V. Bulatov. bbe@voliacable.com We‚ Fr 8:30 LECTURE 12. PRODUCT DEVELOPMENT II. Reading: Ch. 11‚ 12‚ addendum sent onto your e-mails. Three product levels in marketing: 1.Core product: “what the buyer is really buying?” (E.g. Charels Revson [Revlon] recognizes that: “In the factory we make cosmetics; in the store – we sell hope”). Product concept is the idea about benefits‚ not features. 2.Tangible product – a ready-to-use product that has certain
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A PROJECT REPORT ON Understanding the strategy & requirements for ITC Stationery Supplies‚ for penetrating ITC offers into Institutions SUBMITTED BY Shubhankar Sengupta Organization Guide Institution Guide Mr. Sanjay Banerjee Prof. Charanpreet Singh Area Manager Associate Dean ITC Limited‚ Kolkata Praxis Business School‚ Kolkata
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Report On ITC – Aashirvaad Atta 1 Contents Topics Executive Summary Introduction ♦ Preamble ♦ History and Evolution ♦ Corporate Strategies ♦ Board of Governors ♦ Operating Units in India Market Analysis ♦ SWOT Analysis ♦ Understanding the four P’s of ITC Food Division ♦ Financial Analysis of ITC ♦ Competitors Analysis ♦ Financial Analysis of Competitors ♦ Price‚ Place‚ Product‚ Promotion Strategies in Orissa ♦ Decision Making Process ♦ Inferences from the Survey Future Strategies Suggestion
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Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA‚ ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine‚ health‚ strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic
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