RURAL MARKETING PROJECT ON ITC CIGARETTES Name Enrollment No. Sourav Pramanik Swarnabha Dey Vivek Bhagat Zoom Guha 09BS0002392 09BS0002492 09BS0002750 09BS0003104 SECTION: D IBS‚ KOLKATA Page 1 of 26 RURAL MARKETING PROJECT ON ITC CIGARETTES Name Enrollment no. Sourav Pramanik Swarnabha dey Vivek Bhagat Zoom Guha 09BS0002392 09BS0002492 09BS0002750 09BS0003104 Marketing Management 2 IBS‚ Kolkata Date of submission: 17.11.2009 Page 2 of 26
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ITC and Sustainability 11/19/2012 Ramaiah Institute of Management Teena Lawrence PA1236 PGPM+MBA (UOM) Abstract: ITC is a major Indian heterogeneous market or business with a diversification in the fields such as paperboards‚ packaging‚ apparel‚ foods‚ hotels‚ Information technology and tobacco products. The triple bottom lines encompassing economic‚ social and environmental parameters have said to be achieved by the company. The sustainable initiatives taken by the company have been indeed
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ITC has big investment plans for the snacks project. Naware specifies‚ "In two years‚ we will invest Rs 150 crore; Rs. 60-70 crore has already been invested in the initial rollout."target is also aggressive 25% of snacks market. Marketing Planning Term Project ITC Bingo Group 4 Abhishek Gupta 07P002 Aldrin Aloysius 07P006 Arpit Vishwakarma 07P013 Rohit Awasthi 07P033 Shikha Rana 07P040 Vardan Mathur 07P044 Acknowledgement We would like to take this opportunity to express
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provided for the campus. For full details please refer to the Interrobang Season 2 Case Challenge Brochure available with your Campus Point of Contact or contact interrobang@itc.in ITC Interrobang Season 2 Case Challenge : Bingo! Mad Angles Bingo! Mad Angles ITC Interrobang Case Challenge 20121 The early 2000’s at ITC Limited Headquarters‚ Kolkata Indian Consumers in the eyes of manufacturers are almost like a “Bird of Gold”. With an Urban population growing much faster than the total population
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Assignment on Corporate Social Responsibility at Indian Tobacco Company Submitted By: Niladri Dutta (17) Debanjan Bhattacharyya (19) Shree Shreast (32) K Madhu (30) Rashi Singh (43) CSR at ITC Abstract The paper analyzes CSR activities of ITC ltd. (100th year) through strategic lens.ITC Limited (BSE: 500875) is a conglomerate with headquarters in Kolkata (India)‚ having turnover of Rs.26‚ 259 crores‚ pretax profits Rs.6015 crores‚ has initiated a number of corporate social
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INDEX SR NO PARTICULARS PAGE NO 1 INTRODUCTION 3 2 HISTORY 5 3 PRODUCTS & SERVICES 9 4 CORPORATE STRATEGY 13 5 MARKET STRATEGY 14 6 FINANCIAL ASPECTS 7 CSR 15 7 AWARDS 18 INTRODUCTION Type Public (BSE:ITC) Founded 24 August 1910Radha Bazaar Lane‚ Kolkata‚ India Headquarters Kolkata‚ India Key people Yogesh Chander Deveshwar (Chairman) K. Vaidyanath (Director)‚
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grossed $100M in agricultural commodities sales while ITC total sales were $2B. Problems Soy Bean Farmers Encountered 1. Inefficient agricultural supply chain system 2. Limited technology resources constrained dissemination of know-how in rural farming communities 3. Lack of access to quality inputs – seeds‚ herbicides‚ pesticides and weather information that would improve crop quality and process of bringing it to the market 4. Farmers and ITC did not reap financial benefits from any profits
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players in conjunction with local farmers. one such private initiative has been by ITC Ltd in the state-of M.onvu piuJ"r6. rt n"‚ helped the farmers in many such as developing or tocil r!.d"*hjo‚ shared .ways‚ ownership of the assets created in this initiative‚ access t6 pt" rui"rt r."o*r-"jI! ror.1.‚" agro-sector. sustainable income levels and skill development for pr"oductivity improvement. This initiativ^e from ITC[I] hbs become a benchrnark today in the ICT initiatives in agro-sector‚ Several best
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new delhi INCLUDEPICTURE http//files.myopera.com/RAVI-RAWAT/albums/423534/IIPM20Logo.jpg MERGEFORMATINET Internship report on Marketing strategies of amway corporation Area of research marketing (20th June‚ 2014 till 6th August‚ 2014) Under the guidance of mr. Vikas samania Submitted by kapil gupta Batch SS/2013-16 Section SSU ID no. dl1316ssiche-ugpc11741(del-2-da-58288) Phone No. 9250239995 E-mail kapilgupta854@gmail.com Acknowledgement It is well-established fact that behind every achievement
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ITC‚ the paper to hotels conglomerate‚ which saw its non-FMCG cigarette business revenues rise by 24 per cent in the quarter ended December 2010‚ has managed to turn around its foods business. The Bingo! range of potato chips saw sales growing by 48 per cent during the December 2010 quarter. In August 2001‚ ITC made a modest entry into the food business with its Kitchens of India ready-to-eat preparations.The launch of Bingo in March 2007 market ITC entered into fast
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