Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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INTERNSHIP REPORT ON ITC- WILLS LIFESTYLE ROMITA ROY KNITWEAR DESIGN DEPARTMENT BATCH 2009-13 DEPARTMENT OF KNITWEAR DESIGN NIFT‚ BANGALORE Declaration This report documents the work done during my summer internship at ITC Wills Lifestyle. I am happy to declare that I have successfully completed my internship from the duration of 24.05.12 to 20.07.12‚ under the supervision of my industry mentor Mr. Manik Malhotra‚ Head Designer‚ Wills Lifestyle‚ ITC LRBD. This report shall
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ITC Limited From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search | This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (May 2012) | | This article appears to be written like an advertisement. Please help improve it by rewriting promotional content from a neutral point of view and removing any inappropriate external links. (November 2011) | ITC Limited
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Triple Bottom Line Analysis Of ITC Ltd. Harmandeep Anand (G005) Jaydeep Ghose (G023) Ashish Chandorkar (G011) Ankur Gupta (G029) Joy Francis (G017) Manish Chowdary (G035) Index Sr. No. Contents Page No. 1 About ITC – from 1910 to now 3 2 Triple Bottom Line Performance (2013 – 14) 5 3 Measurement Indicators 10 4 Measures for Sustainability 13 5 Challenges Faced 15 6 Future Plans 17 7 Critique 19 8 Bibliography
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PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
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8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies‚ page 211) • The marketing mix consists of four major elements: product‚ price‚ promotion and place. • Combined with these four Ps are people‚ processes and physical evidence to create the extended marketing mix. • Together‚ these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix
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What is Offensive Marketing? When more than one company offers the same kind of product‚ each company only receives a percentage of all sales of that kind of product. This percentage is called a “market share‚” and any effort to take some of the market share away from one company and bring it to another is called an offensive marketing plan. (See also Flanking Marketing) In the above case of the motorcycle business of the mid-to-late 20th century‚ the Harley Davidson Company saw its market share
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TOPIC 1: MARKET-DRIVEN STRATEGY 1.1 THE STUDY OF STRATEGIC MARKETING (Page 2-3) ACTIVITY 1.1 (Page 3) Research a Malaysian company that you believe has been adopting market-driven strategies. Identify those strategies. Why do you consider this company to be successful? SEFF-CHECK 1.1 (Page 3) In your own words‚ define strategic marketing. Strategic marketing is a “market-driven process of strategy development‚ taking into account a constantly changing business environment and the need to
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MARKETING STRATEGY The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on "an in depth understanding of the market environment‚ particularly the competitors and customers." A given firm may offer numerous products or services to a marketplace‚ spanning numerous and sometimes wholly unrelated industries. Accordingly‚ a plan is required in order to effectively manage such products. Evidently‚ a company needs
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Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore contribute to
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