IT for Change Case Study e-Choupal – An Initiative of ITC IT for Change 2008 This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground‚ proceeding to elaborate a typology based on the cornerstones of participation and equity. To conduct this assessment‚ four telecentre projects were examined: the Gujarat government’s E-gram project‚ the corporate-led venture by ITC called e-Choupal‚ the private enterprise model of Drishtee
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The marketing audit is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process‚ but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning‚ as well as a review of the plan itself 1.Environmental Audict on Easy jet(the factors that can influnce the company) A)Five porter’s forces: *Threats from new entrants : When new airlines enter the market
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MKT 113: Final Project Part I Final Submission Pawganic: Product Overview Masheba Smith Southern New Hampshire University SNHU Pet store is a 5-year company that has seen tremendous growth in recent years. Wanting to continue giving customers what they want SNHU Pet store wishes to target the health and fitness trend happening among consumers. The launch of a new organic pet food focuses in on a healthy lifestyle of fit and healthy pet owners. Pawganic is an all-natural‚ additive free cat
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MARKETING NOTES AND COMMUNICATIONS Why Do People Shop? Do people shop simply to make purchases? considerations that are unrelated to an actual purchase? other than his or her need for products or services. EDWARD M. TAUBER Are some shopping trips motivated by The results of an explora- tory study of shopper motivation suggest that a person may shop for many reasons ’T’HE field of consumer behavior has experi-•- enced a dynamic period of growth over the past 10 years. It is frequently
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As one of the main companies in Arrow Group‚ A/S has achieved a lot in the high-tech industry. To detect the marketing decision of A/S‚ this essay will analyse the customer segmentation of A/S‚ and present how it improved the revenues by selling products to different target customers. Moreover‚ the proposal of Express Part to A/S and its impacts on the sales‚ current customers and suppliers will also be discussed. Customer Segmentation of A/S A company can obtain its market shares by transformed
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as we understand the problems faced by NTU students‚ and what will be preferred most by them. We are also in a position to communicate directly with students‚ who will be our customers‚ to understand what exactly they want. 1.4 Market Strategy Our marketing strategy will be to provide a unique service‚ catered specifically to meet the needs of NTU students. To achieve an edge over competitors‚ and provide the best service to our customers‚ we will provide an ambience that is not available elsewhere
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It is of critical importance that we develop a strong understanding of KFC’s current position and of the market in which it competes. The more comprehensive and well-founded our situational analysis is‚ the stronger our strategic marketing plan will be. I. The character and attractiveness of the U.S. food service and fast-food industries in 1994 The fast-food industry is considered a subsection of the food service industry‚ or rather a submarket within a broader market. This broader industry
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different locations or people one has to use a method called market segmentation. "Market segmentation describes the division of a market into homogenous groups which will respond differently to promotions‚ communications‚ advertising and other marketing mix variable" (Cumming). Market segmentation is extremely important for companies around the world. If a company doesn’t research the area in which they are going to market or they put a product that is either to expensive or to elaborate in an
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A low-growth product is already established product‚ whose characteristics do not change much‚ customers know what they are getting‚ and the price does not change much either. There is no point putting more budgets for its marketing. BCG model for ITC Product Mix of ITC can be broadly categorized as follows: 1. FMCG-cigarettes 2. FMCG- others - Ashirvad Atta‚ Sunfeast‚ Candyman‚ Bingo‚Superia‚ Wills LifeStyle‚ Fiama Di Wills‚ Expressions‚ Classmate‚ ‚ Kitchens Of India‚ Mint-o 3. Hotels 4
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How does this campaign illustrate the concepts of consumer learning and also of perception? Marketing staff through reducing the potential advertising fatigue ways of applying different marketing means of packaging the same theme product advertisements so as to enhance the interest in a product. For example‚ HSBC will be positioning as" the world’s local bank". Using this theme to propagate‚ due to personal subjective point of view is different‚ as a result of the different values‚ so the significance
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