Contents Introduction 2 Company Profile 3 Product Profile 4 Research Methodology 5 Findings 6 Conclusion 7 Annexures 8 Introduction ITC limited is a Kolkata based conglomerate. The company started off as the Imperial Tobacco Company of India and was then rechristened as India Tobacco Company. The named was again changed to I.T.C Limited in 1974. Even though ITC limited is a very diverse company‚ a major chunk of its revenue comes from its cigarettes business. Gold Flake is ITC’s premium cigarette
Premium Tobacco Cigarette Tobacco smoking
INTRODUCTION ITC Limited ‚ is an Indian conglomerate with a turnover of US $ 6 billion and a market capitalization of over US $ 22 Billion. The company is currently headed by YOGESH CHANDER DEVESHWAR. It employs over 26‚000 people at more than 60 locations across India and is listed on FORBES 2000. ITC Limited completes 100 years on 24th August‚ 2010. ITC BUSINESS PORTFOLIO • Fmcg Paper & Packaging • Hotels • Agri Business • Information Technology • Cigarettes • Personal
Premium Marketing Yogesh Chander Deveshwar Strategic business unit
crores. • There are around 150 medium to small biscuit factories in India • Indian biscuit industry is the 3rd largest industry‚ behind U.S.A and China. PERCENTAGE OF MARKET SHARE BRAND WISE • Parle- 40% • Britannia- 38% • Priya Gold – 15% • ITC- 11% • Rest- 6% • The export of biscuits contributes to 15% of annual production; however imports have not shown any significant growth in the last 2 years. • IBMA estimates annual growth in the range of 25% and above mainly due to decrease in
Premium Biscuit Kolkata Brand
IBS Bangalore Session Plan Semester : I Course : Marketing Management - I Course Code : SLMM 501 Credits : 3 Class : 2015 Section : A Instructor : Shailendra Dasari S.No Topic(s)/Activities Identified Cases Source Reference to PTB Additional Readings/Questions for Discussion Learning Outcomes 1 Introduction to Marketing Ch1 PPt 1 Understand 1.Marketing Concept 2.Evolution of Marketing 3.Marketing Mix Discuss 1.Marketing Challenges for the 21st
Premium Marketing
1984‚ the courts ruled in his favour. ITC vs BAT In 1996‚ British American Tobacco Industries Plc (BAT)‚ the single largest shareholder in ITC Ltd‚ and led by Martin Broughton (right)‚ made a play for control of the Indian company. But ITC‚ under K.L. Chugh (left)‚ was able to convince the Indian government the fight was between a strong‚ well-managed and board-run Indian company and a predatory multinational. Government-owned institutions with a stake in ITC helped avert the threat. The Birlas vs
Premium Dhirubhai Ambani Reliance Industries Birla family
Analysis……………………………………………………………..15 Recommendations…………………………………………………………...18 Conclusion…………………………………………………………………..19 EXECUTIVE SUMMARY British American Tobacco Bangladesh Company Limited is a subsidiary of the British American Tobacco Group Plc. The group is the second largest tobacco company in the world with its Head Quarters in Globe House London. British American Tobacco Group has its business spread over 180 countries with over 250 brands. The group is divided into 4 regions which are
Premium Tobacco Cigarette Nicotine
Practices in ITC Submitted in partial fulfillment of the requirement for the award of degree Of Master of Business Administration OF [pic] ITC Ghaziabad [pic] SESSION 2009 Submitted by: Raibahadur Singh Parihar Under the guidance of: MR. Ravi karan singh Contents 1. Declaration 2. Acknowledgement 3. Preamble 4. Objective 5. Certification of ITC 6. Policies of ITC 7. Company profile 8. Growth history 9. SWOT Analysis 10. ITC Philosophy
Premium Human rights Governance
Tobacco Consumption in Rural India - Study SIBM PUne Nishant Jindal (33158 Mukesh Gudge(33153) Aditya Khanzode(33161) Sahil Rohmetra(33174) Rural Marketing [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] FMCG Industry Category Breakup Introduction * FMCG Industry is $25 billion. Out of which 15%
Free Tobacco
CHAPTER 1 INTRODUCTION Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ shaving products‚ shoe polish‚ packaged foodstuff‚ and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high return. The
Premium Cosmetics Tobacco Harvard Business School
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days‚ weeks‚ or months‚ and within one year. This contrasts with durable goods or major appliances such as kitchen appliances‚ which are generally replaced over a period of several years. FMCG have a short shelf life‚ either as a result of high consumer demand
Premium Financial ratios Financial ratio