Cigarette and FMCG major‚ ITC has launched its first mass personal care offering‚ a high-end shampoo. After a year of speculation‚ ITC has launched its first mass market personal care product. ITC ’s shampoo brand‚ Fiama di Wills is in the premium segment‚ that’s growing faster at 44%‚ compared to 21% for the overall market. Interestingly‚ ITC didn’t introduce a new brand name for its shampoo. Instead it has opted for a brand extension of its two year old‚ super premium range of personal care
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About ITC ltd ITC is one of India’s foremost private sector companies with a market capitalisation of US $ 35 billion and a turnover of US $ 7 billion. ITC is rated among the World’s Best Big Companies‚ Asia’s ’Fab 50’ and the World’s Most Reputable Companies by Forbes magazine and among India’s Most Valuable Companies by Business Today. ITC ranks among India’s ’10 Most Valuable (Company) Brands’‚ in a study conducted by Brand Finance and published by the Economic Times. ITC also ranks among Asia’s
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THE PRODUCT LIFE CYCLE A product’s life cycle (PLC) can be divided into several stages characterized by the revenue generated by the product. The life cycle concept may apply to a brand or to a category of product. Its duration may be as short as a few months for a fad item or a century or more for product categories such as the gasoline-powered automobile. Product development is the incubation stage of the product life cycle. There are no sales and the firm prepares to introduce the product. As
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PROJECT report on “A STUDY TO ANALYSE THE EFFECTIVENESS OF ADVERTISEMENT ON BRAND EQUITY OF FMCG BRANDS ” Presented to School of Management Studies in fulfillment for the award of Masters of Business Administration GUIDED BY SUBMITTED BY Prof. B.B.Singla Sukhdeep Singh Roll No.6296 MBA-II (Marketing) PUNJABI
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ITC ACKNOWLEDGEMENT The project would Shared by: mnmgroup Categories Business > Entrepreneurship & Business Planning Tags Holdings Corp‚ the International‚ ITC Infotech‚ ITC Staff‚ How to‚ information technology‚ ITC Group‚ English dictionary‚ International Trade Centre‚ online dictionary‚ trade development‚ developing countries‚ training courses‚ Earth Observation‚ ITC Limited - Stats views: 619 posted: 3/23/2011 language: English pages: 26 Public Domain Other docs
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Module 2 ITC Ed. 2002 Unit 1 Unit 2 Unit 3 Unit 4 Unit 5 Introduction What Needs to be Specified Specifying the Product or Service Quantity‚ Delivery & Service the Process Learning Objectives By the end of this Unit‚ you should be able to: Describe different types of demand patterns and explain the difference between dependent and independent demand. Explain the main different ways of forecasting demand. Describe the main issues to consider
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------------------------------------------------- Parle-G From Wikipedia‚ the free encyclopedia Parle-G biscuit Parle-G or Parle Glucose is a brand of biscuits manufactured by Parle Products in India. As of 2011‚ it is the largest selling brand of biscuits in the world according to Nielsen.[1] Contents [hide] * 1 History * 2 Marketing * 3 References * 4 External links ------------------------------------------------- History[edit source | editbeta] Parle Products was
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the company. 8) Iniatives by the company. 9) Milestones Achieved by ITC in CSR INTRODUCTION This assignment on the ‘Ethics of Management’ analyzes the aforementioned concept in the light of a century old company‚ ITC Ltd through a strategic lens. First and foremost the topic has been explained and then by the means of the company and its business practices‚ the practicality of the concept has been shown. ITC Limited is a conglomerate with headquarters in Kolkata (India)‚ having turnover
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ITC Software LOCALIZATION TESTING SERVICES www.itcsoftware.com Localization testing services ITC Software PRESENTATION PLAN • • WHAT IS LOCALIZATION TESTING LOCALIZATION TESTING PROCESS • • LOCALIZATION SERVICES RANGE & RESOURCES WHY CHOOSE SCIENCESOFT www.itcsoftware.com What is localization testing ITC Software WHAT IS LOCALIZATION TESTING? Localization testing process means testing of a product adapted for usage in a foreign market. Products that are localized
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CRITICAL ANALYSIS OF FUNCTIONAL STRATEGIES OF INDIAN TOBACCO COMPANY PREFACE It gives me a great pleasure to bring forth this project. BBA is a course that actually teaches business administration. Our project on FUNCTIONAL STRATEGIES OF ITC Company gave us ample information which is actually not found in the books. The practical facts as to how a company formulates different strategies have encouraged me to present this project. This project will enlighten all the facts as to how an organization
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