Market penetration stratergies of magi noodles Promotional campanes in schools Advertising stratergies * Focusing on kids Availability in diff pack sizes * Packaging is the biggest plus point of magi market penetration * They have product available in all sizes to tap the categories of consumer New product innovations Following are the stratergies undertaken by magi to launch new products * Nestle sa introduced magi brand in india by 1982 with launch of magi 2min prod as instant
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SUMMER TRAINING PROJECT REPORT ON AN ANALYSIS OF SELECTION PROCESS AT ITC LIMITED [pic] Submitted For the partial fulfillment towards the award of the degree in Master of Business Administration of U.P.Technical University‚Lucknow Submitted To: Submitted By: Mrs. Rinku Sanjeev Ekta Sharma Faculty Guide Roll no.- MBA-3rd Sem [2008-10] Dronacharya College of Engineering Greater NOida I hereby declare that
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MARKETING-PROJECT. MANVENDRA RATHORE ITC’S FIAMMA DI WILLS BRAND FAILURE. [pic] INTRODUCTION ITC was incorporated on August 24‚ 1910 under the name Imperial Tobacco Company of India Limited. As the Company’s ownership progressively Indianised‚ the name of the Company was changed from Imperial Tobacco Company of India Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974. In recognition of the Company’s multi-business portfolio encompassing
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tea‚ espresso and noodles. The bistro has Hurray noodles stacked high up and offers a cooked Rs.5 pack—the littlest pack sold by its producer‚ ITC Ltd—for Rs.50 a plate. Yahoo’s entrance into the menu at Chang La—which sold just cooked Maggi noodles in the majority of its 25 years of presence—outlines the quick piece of the pie increases made by ITC in under two months since Maggi‚ the nation’s most mainstream moment noodles mark‚ left the market. Somewhere in the range of 2‚500km far from
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The case highlights on CSR responsibilities of ITC Company towards its customers. It brings out new dimensions such as economic‚ social and environmental which are important in modern world. The case depicts different facets such as ITC’s social performance and adaption of Triple Bottom Line (TBL) to establish Corporate Environmental Responsibility (CER). It highlights the concern for companies like ITC whose major earning are from cigarettes to reinvent their strategy towards environmental degradation
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Abstract This paper proves the hypothesis of marketing: - Related diversification is a more successful strategy for growth among firms than unrelated diversification. It explains the concept of diversification‚ the rationale of diversification‚ types of diversification‚ diversification strategies‚ and dimensions of diversification. This paper analyses the given hypothesis using various examples and reaches a conclusion. Keywords Related‚ unrelated‚ diversifact‚ diversification‚ diversifame‚ diversifad
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BINGO The Bingo brand of chips was launched by ITC on 14th March 2007 with an aim to capture at least 25 percent market share of the Rs 2000 crore branded snack market within five yrs. This was an extremely ambitious target according to observers as the market was dominated by the Frito Lay group (owned by Pepsi Co) with a slew of brands like Lays‚ Kurkure and Uncle Chipps holding 50 per cent of the market share. The other was the Haldiram group with 25 percent of the market share. The
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August‚ 2007 25. Anonymous (2007)‚ E-Choupal Website URL: http://www.echoupal.com‚ accessed on 14 September 2007 26. Anonymous (2007)‚ Indian Tobacco Company‚ Website URL: http://www. itcportal.com‚ accessed on 12 September 2007 27. Anonymous (2007)‚ ITC-IBD (International Business Division of the Indian Tobacco Company)‚ accessed on 14 September 2007 28. Anonymous (2007)‚ Ministry of Information Technology‚ http://www.mit. gov.in‚ accessed on 25 August‚ 2007 29. Anonymous (2007)‚ Motorola India‚ Website
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Summer Internship Training at ITC Limited Paperboards & Specialty Papers Division (PSPD) KOVAI UNIT Submitted by VIDHYA A Register No : 098001123108 Under the Guidance of Mr.A.RAMANATHAN In partial fulfillment of the requirements of Anna University – Coimbatore for the award of the degree of MASTER OF BUSINESS ADMINISTRATION SCHOOL OF MANAGEMENT SRI KRISHNA COLLEGE OF ENGINEERING AND TECHNOLOGY‚ COIMBATORE August 2010. 1 Sri Krishna College of Engineering and Technology Coimbatore. School of
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MAGNESIUM SEEKS PROTECTION In Feb 2004‚ US Magnesium‚ the sole surviving US producer of magnesium‚ a metal that is primarily used in the manufacture of certain automobile parts and aluminum cans‚ filed a petition with the US International Trade Commission (ITC) contending that a surge in imports had caused material damage to the US industry’s employment‚ sales‚ market share‚ and profitability. According to US Magnesium‚ Russian and Chinese producers had been selling the metal at prices significantly below
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