The ITC eChoupal Initiative Wednesday‚ January 23‚ 2013 Background: Soybeans and their derivatives constituted two-thirds of ITC’s agricultural business. ITC had an integrated presence throughout the entire value chain‚ from procurement to export. Farmers had traditionally relied on choupals‚ an informal assembly‚ as their only source of agricultural knowledge and sold soybeans at the closest market‚ or mandi‚ to traders employed by ITC. Despite success of soybean products in domestic and
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1. What problems do you think ITC is going to face in the future due to ban in cigarette advertising? Answer ITC’s cigarettes are manufactured in state-of-the-art factories at Bengaluru‚ Munger‚ Saharanpur‚ Kolkata and Pune‚ with cutting-edge technology & excellent work practices benchmarked to the best globally. An efficient supply-chain & distribution network reaches India’s popular brands across the length & breadth of the country. because the government want to reduce the number
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4. Key targeting strategies of ITC ITC has different targeting strategies for each of its brands. They are as based on six mantras they are as follows: a) Segmentation: Creating brands from scratch with no history and lineage‚ ITC used clear segmentation across its five product lines and the target audience‚ each brand was meant for. b) Group synergy: Once the five products were created and communication strategies set‚ ITC leveraged its properties like hotels‚ foods and apparel store
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ITC Cigarettes 1Ans: Advertising and marketing tobacco products will attract new customers.By this ban on advertising of cigarettes in Indian market ITC is going to face a tough challenge of marketing their cigarettes.Few reasons why ban acts in negative way for ITC are Advertising contributes to the concepts of independence‚ fashion‚ glamour and machismo to be associated with smoking. Tobacco advertising in any form has a powerful effect on vulnerable groups like children‚ young people
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Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spend budget and customer negotiations with marketing owning the Recommend Retail Price do not work in today ’s information driven age. Retail sales volume is now 80% controlled by 2-3 chains with a scattering
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Running with Scissors is based on the personal memories of Augusten’s very unusual childhood and teen years. Most of his childhood he grew up with his mother‚ Deirdre. She was an aspiring poet. Augusten always looked up to his mom‚ he wanted to be just like her. Augusten’s father was always too busy involved in his job and didn’t spend much time with him. His mother and father would fight a lot‚ which soon led to a divorce. After the divorce‚ Augusten’s father‚ Norman started to
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ITC CHANGE MANAGEMENT REPORT ITC mission: ITC enables small business export success in developing and transition countries by providing‚ with partners‚ sustainable and inclusive trade development solutions to the private sector‚ trade support institutions and policymakers. The designations employed and the presentation of material in this publication do not imply the expression of any opinion whatsoever on the part of the International Trade Centre concerning the legal status of any country
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ITC- A CASE STUDY By: MIT SHAH‚ MBA.Tech EXTC‚ II Year‚ M624 ITC Limited or ITC is an Indian conglomerate headquartered in Kolkata‚ West Bengal. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG)‚ Hotels‚ Paperboards & Packaging‚ and Agri Business & Information Technology. The following is the case study which studies the type of management‚ organizational culture‚ PEST analysis and CSR policies incorporated by ITC Limited. The key features of the strategies and policies
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psychological disorders or used them as frameworks for plots or themes. Running With Scissors does not lack mental health references. This movie review will provide a plot summary‚ identify developmental themes‚ describe developmental theories‚ discuss counseling interventions‚ and include a personal reflection of the movie. Movie Overview Based on the personal memoirs of Augusten Burroughs‚ Running With Scissors‚ is an eye-opening movie about a boy who survives an unusual and chaotic childhood.
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The ITC eChoupal Initiative The case is about a technology based transition of soybean supply chain from traditional flow to a more efficient method. Case first talks about the traditional way of soybean supply chain. In the traditional method‚ farmers are taking their product to local markets called “mandi”. They had difficulties in taking their product to far market places‚ and there they do not know the expected price of their product. So middlemen can play with the price in the local market
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