ITC Snacks and Biscuits | | GROUP 4: abhinash sanjiv verma lalit kumar Contents 1. Mission Vision and Values 3 2. PESTLE ANALYSIS: 3 3. SEGMENTATION: 4 4. TARGETING 6 5. POSITIONING 6 6. CURRENT SITUATION AND TRENDS: 6 7. INDUSTRY’S FIVE COMPETITIVE FORCES: 9 8. COMPETITIVE ADVANTAGE OF COMPETITORS: 9 9. SWOT ANALYSIS: 10 10. PERFORMANCE REVIEW 11 11. MARKETING MIX: 13 12. Objectives 15 13. Positioning
Premium Marketing Pricing
Group : 12 SUNFEAST DARK FANTASY SUNFEAST • Biscuit segment of ITC • Started in 2003 • Had tough competition when entered the market from Parle and Britannia • Focused on quality and product innovation than low pricing DARK FANTACY • A sub brand of ITC Sunfeast • Launched in 2005 as a premium biscuit brand • Which was a new trend in Indian market • Acquired the status of a standalone brand • introduced with a tagline " Pure Indulgence
Premium Advertising Marketing Brand
Kevin Cole October 23‚ 2011 Period 5 AP Psychology Book Review Running With Scissors: A Memoir Hello‚ as you probably know each quarter I am required to read a book for the course AP Psychology. For this quarter‚ I chose the book Running With Scissors by Augusten Burroughs. The publisher of the book is St. Martin’s Press in the United States and it was published in the year of 2002. The author of the book is also the subject of the book due to it being a memoir. He is qualified to write this
Premium Psychology Interpersonal relationship
ting strategy ITCMarketing Strategy Marketers need to understand the psyche of the rural consumers and then act accordingly. Rural marketing involves more intensive personal selling efforts compared to urban marketing. Firms should refrain from designing goods for the urban markets and subsequently pushing them in the rural areas. To effectively tap the rural market‚ a brand must associate it with the same things the rural folks do. This can be done by utilizing the various rural folk media to reach
Premium Marketing
Analysis of Woolworth’s plc and WHSmith plc Analysis of how both companies meet their financial objectives and aims. INTRODUCTION: In this report I have decided to concentrate on two companies‚ Woolworth’s plc and WHSmith plc‚ I will be analysing and comparing the two companies on their objectives (what they say their objectives are‚ and how they meet those objectives set) and their performances (if they have made profit or loss). I will research all these from their annual report‚ which is provided
Premium Retailing United Kingdom Shopping mall
mechanical switch. It is common to use relays to make simple logical control decisions. The development of low cost computer has brought the most recent revolution‚ the Programmable Logic Controller (PLC). The advent of the PLC began in the 1970s‚ and has become the most common choice for manufacturing controls. PLCs have been gaining popularity on the factory floor and will probably remain predominant for some time to come. Most of this is because of the advantages they offer. • Cost effective for controlling
Premium Programmable logic controller
Date:16th January 2012 Electrocomponents plc Electrocomponents plc is a high service distributor of electronics and maintenance products. It has two brands – RS Components and Allied Electronics. It operates in 32 countries and another 37 through dustributors. It is a European technology hardware and equipment sector. They offer customers an easy way to find‚ design‚ and purchase the right electronic components for their application. Electrocomponents plc has been implementing a major reorganization
Premium Computer-aided design Electronic design automation Video game
Task: a) Style of PLC design UNITARY Source: http://susaneatc.en.busytrade.com/selling_leads/info/1987765/Siemens-Simatic-S7-200-Cpu.html * A union PLC is an easier type of controller‚ and contains all the basic system components in a single housing‚ or box. These components typically include processor‚ which runs the program‚ in addition to the port for input and output connections. PLC union usually attached directly to the device or application being controlled.
Premium Central processing unit Programmable logic controller
programming languages Solution: - In PLC statement list: - This is a textual programming language this can be used to generate the code section of logic blocks in PLC program preparation. Its syntax for statements is similar to assembler language and consists of instruction followed by addressed on which on the instruction acts. A example of statement list used in plc programming. Function diagrams: - It is a graphical language for PLC program. It describes the function
Premium Programmable logic controller
Godzilla vs. the Giant Scissors: Cutting the Antiwar Heart out of a Classic Brent Staples wrote a very interesting article that caught my attention. It is about Godzilla and how the American cinemas took Godzilla and hid its true meaning. Even pop culture can relay moralistic messages by using tone‚ purpose‚ and subliminal. Pop culture such as movies‚ books‚ music‚ and television shows‚ normally are about fictitious things that we watch to get away from our everyday lives. Some on the other
Premium Atomic bombings of Hiroshima and Nagasaki Nuclear weapon Hiroshima