MARKETING MANAGEMENT PROJECT MARKETING PLAN OF APPLE INC. NİHAT HACIOĞLU ALİREZA BANAEİFAR ISTANBUL UNIVERSITY FACULTY OF BUSINESS ADMINISTRATION MBA PROGRAM 2012 Table of Contents Overview 1. Firm Analysis a. Objectives b. Mission c. Vision d. Marketing Objectives 2. Environmental Analysis a. Macro Environment b. Micro Environment 3. Market and Competitor Analysis 4. Strategic Analysis such as SWOT‚ BCG 5. External and Customer
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EXECUTIVE SUMMARY For more than 20 years‚ Apple has been working on ways to minimize the impact to environment. As Apple reports‚ the products are manufactured‚ used‚ and recycled represents the largest percentage of Apple`s total greenhouse gas emissions. That is the reason why Apple has been designed and measured the performance in Product Environmental performance. Apple has developed its first environmental policy back in 1990‚ and put its mainly focus on energy efficient‚ reducing total use
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APPLE INC. IN 2010 Apple Inc. in 2010 Student Name American Public University Business 620 Apple Inc‚ in 2010 Steve Jobs and Steve Wozniak created Apple Computer Inc. in 1976‚ introducing the first apple personal computer that was mass produced. Throughout the years apple has attained great heights and success in the computer and technological arena. The company has had a competitive advantage in the creation and marketing of the iPod‚ iPhone‚ and various other personal media devices including
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Apple SWOT Apple’s Strengths * ITunes Online Store is an excellent source of revenue derived from sales of music and applications for Apple’s iPhone‚ IPad and iPod touch devices. * Excellent brand loyalty by its customers. Many own multiple products (Mac‚ iPhone‚ etc.) * No debt‚ excellent cash flow. $13bn Net Income in most recent quarter. (Dec 2011). * Excellent Research & Development division that is able to deliver (premium) products that customers will stand in line to buy
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HISTORY:- Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is an American multinational corporation headquartered in Cupertino‚ California[2] that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Its best-known hardware products are the Mac line of computers‚ the iPod music player‚ the iPhone smartphone‚ and the iPad tablet computer. Its consumer software includes the OS X and iOS operating systems‚ the iTunes media browser‚ the Safari web browser‚ and the iLife and iWork creativity
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RESEARCH‚ GURGAON STRATEGIC MANAGEMENT PROJECT REPORT STRATEGY MANAGEMENT AT APPLE‚ INC. 1. 2. 3. 4. 5. PRESENTED BY: Group 11 Kapil Bhati (19) Kumar Rathnam (21) N Praveen Kumar (29) Nikhil Yadav (30) Sharath Babu (46) Date: April 3‚ 2012 Contents 1. 2. INTRODUCTION .................................................................................................................. 3 APPLE: BRIEF HISTORY .......................................................................
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Case study notes This case has been updated to include the Apple iPad. Principally this is case explores the issue of licensing and how successful firms can become unsuccessful. It is not a case about Apple and why it has become successful. This case study explores the rise of the Apple Corporation. The Apple iPod is one of the most successful new product launches in recent years‚ transforming the way the public listens to music‚ with huge ramifications for major record labels. More than 50 million
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Apple Inc. is an American multinational corporation Company that was co - founder by three people at the year of 1976‚ April 1 by Steve Jobs‚ Steve Wozniak and Ronald Wayne. Apple Inc. is known for it product such as "The iPhone series‚ The I-Pad series and The MacBook Series". Apple first product was the ’Apple 1 personal computer kit’ that was hand-built by Steve Wozniak and first showcase to the public at the Homebrew Computer Club (Is an computer hobbyist users ’ group in which computer hobbyist
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The world is an apple Can one man’s world revolve in an apple? Can all his flaws be magnified a million times beyond the naked eyes? Can he see his mistakes no matter how he avoid confronting his own conscience? Alberto Florentino did just that. One of the stories written by a Filipino author‚ "The World is an Apple"‚ has reached the conscience of even an ordinary man whose willpower to view life is anchored mainly on a three-square round meals a day. Alberto Florentino managed to tap the inner
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offering comparison between Apple and some main competitors (Samsung‚ Blackberry and Motorola) Introduction In recent years‚ humankind has witnessed a boom in many aspects of life‚ particularly in the area of computer and information technology. A multitude of mobile phone devices have been developed and introduced into the market‚ offering people a convenience which simply they never had before. Amongst a fiercely competitive technology market‚ the company Apple has been attracting a lot of
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