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    Apple PESTEL

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    1. Introduction Apple Inc.‚ is known to be one of the world’s most valuable companies. It is a multi-national company with a worldwide presence; approximately 72‚800 employees and total net sales of $156 billion in the year 2012 (Apple annual report‚ 2012). Steve Jobs and Steve Wozniak‚ both college dropouts‚ founded this corporation in 1976 - “Steve Jobs‚ helped to transform the way in which the computer is used today through his creation of the first computer processing unit and his creative

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    Apple Case

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    ------------------------------------------------- Apple Case II Design Thinking Apple created a unique way of working which was called the “Apple way”. It was a set of principles with a deep commitment to great products and services at its core. These set of principles can be divided in design thinking‚ clear development strategy and execution‚ its CEO as chief innovator‚ and the rational courage to conduct bold business experiments. The first principle of the Apple way is the most important one and has

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    Era of Apple

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    IDEA LIVES ON 1955-2011 ERA OF APPLE Three apples have changed the world ‘ADAMS’‚ ‘NEWTON’s’ and ‘STEVE JOBS’ Apple was just a fruit for all of us some time back‚ nobody would have ever thought that this name will bring a revolution in the electronic industry. Wherever Apple stepped in‚ it managed to touch the sky. From an interactive desktop operating system‚ Apple was determined to bring best sound technology and so the old Walkman and disk man were transformed into a smart music player

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    Apple IPODS

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    Apple IPods are very popular in today’s society. Many individuals enjoy listening to music on the way to work‚ school‚ or even to the gym. CD’s‚ cassettes‚ tape players and MP3 player’s sales have decease since Apple IPods have been created. IPods provides so much more to customers than the other devices. Everyone enjoy playing games‚ taking pictures‚ texting and calling friends‚ and using face time. What device allows you to enjoy all your hobbies at one time? Apple IPods. Apple IPods are a great

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    Foxconn and Apple

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    Subject: Apple and Foxconn controversy from the eye of the consumer Over the last couple years‚ Apple and Foxconn have been partaking in poor business methods thus causing them a great deal of deserved criticism. The consumer‚ must decide whether or not to continue buying from Apple because the consumer is what causes Apple to continue to make new products which results in the poor conditions at Foxconn. Foxconn and Apple violate many ethical‚ moral and basic human principles. The Situation

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    Apple & Creativity

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    creativity. What approaches has Apple relied upon? What alternative have others firms in the industry pursued? What other stoves could Apple implement? Apple is taking the following creativity approaches: imagination and investment.  1) Imagination: Apple is primarily focusing on innovation and flexibility; therefore‚ they are consider to be relying on the "imagination" approach‚ where the key is gear towards the transformation of ideas and experimentation. For example‚ Apple has innovated the iPod music

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    Apple Motivation

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    Apple and employee motivation Ideally‚ Apple wants to have a workplace that fosters creativity from all the employees.  Apple combines extrinsic and intrinsic motivation in order to empower their employees to be innovative.  There are numerous methods Apple employs to motivate its employees.  Once‚ Apple rewarded its executives by giving them a recognition bonus of 3 to 5 percent of their base salary.  This motivating incentive occurred despite the fact that they recently missed their target on

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    Big Apple

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    Big Apple Donuts in City Mall is Kota Kinabalu’s (KK) first dedicated donut shop‚ and beyond the initial teething problems‚ it’s proving quite popular. Called Big Apple Donuts & Coffee‚ Big Apple Donuts do more donuts than it does coffee‚ which isn’t surprising‚ as it’s wedged in between Starbucks Coffee and Old Town White Coffee on the mall-front of City Mall in Kota Kinabalu. Big Apple Donuts started operations in KK late in 2007 to seemingly little fanfare‚ however‚ it proved popular virtually

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    Apple Case

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    Apple Michael Rauchut BUS400 – Prof. J Santanella M 8-10:40 Date: 9/24/2012 Assuming that the development of Microsoft’s Window XP operating system is an accurate example for most of their new operating systems‚ Microsoft’s break even analysis is as followed. On page 46‚ it is said that Microsoft sold 17 million units of the Windows XP in the first 8 weeks and incurred for developing at $1 billion. Revenue for the XP was between $45 and $60‚ which makes the median at $52.50. Assuming the

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    IMC OF APPLE

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    Communication (IMC)" is to maximize the impact a company has on consumers. Apple has done an exceptional job using components from IMC and the AIDA (Attention‚ Interest‚ Desire‚ Action) concept to achieve and maintain long-term customer relationship with their consumers while driving Apple brand value. Apple uses promotional and advertising tools to capture the attention‚ interest‚ and desire of the consumer. Apple capture our attention and interest through innovating and sleek imagery

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